The Pantone Color Institute named the main color of 2018 "ultraviolet." He replaced the fresh, but poisonous greenery.

By topic: Color 2018: what's in fashion?

Dramatic and provocative, but at the same time complex and contemplative - this is how this shade of violet is described. Dual by its very nature - the union of red and blue - it is considered the color of mysticism and the cosmos, associated with spiritual quest. At the same time, a symbol of counterculture, artistry and individuality, purple was the favorite color of Prince, David Bowie and Jimi Hendrix.

By topic: Color as an experience

“The color of the year Pantone has become something more than just a trend in the field of design. This is a reflection of what the world needs today, ”said Laurie Pressman, vice president of the Pantone Institute. “The time in which we live requires ingenuity and imagination. PANTONE 18-3838 Ultra Violet gives such creative inspiration. A purple hue on a blue base takes our awareness and potential to a higher level. Whether exploring new technologies or galaxies, creative expression or spiritual reflections, Ultra Violet illuminates the path to the future, ”adds Leatrice Eiseman, executive director of the Pantone Institute.