The Italian factory epoqueco is well known for its soft furnishings, but the new generation of owners develops the art direction, within which murals and tables are created using artistic techniques
Passing the gallery Magazine: de Luxe Classic N2 2016
Dream Team
The company was founded by Franco Chichirelli in 1975. Over time, his children already entered the business: sons Giuseppe and Michele and daughter Margherita, who divided the leading positions among themselves. The success of the brand brought a bold undertaking of 1992 — the EPOQUE collection by EGON FURSTENBERG, combining the glamorous image of a fashion house and the traditional skills of Italian furniture makers. It is formed by the art director of the factory Vincenzo Merli. Vincenzo says that his task was to create objects in a classic style, in the spirit of elegance, timeless, but using innovative materials.
Philosophy
The owners of the company initially focused on the craft traditions developed in their native region, but also searched for their own style that would highlight the brand from a number of similar ones. Over time, the factory had several main lines, including the flagship EPOQUE by EGON FURSTENBERG, and related accessories: the entire range of fixtures, dishes. Upholstered furniture frames are made of solid wood, for upholstery they use meticulously selected fabrics: velvet, silk and leather, coming from Italian suppliers. Lamps made of steel, brass or hand-carved alabaster are decorated with SWAROVSKI crystals. Ware - porcelain and blown glass. The factory is developing in new directions: modern design (MUST, different dynamic forms and a bright range), an elegant reading of the classics in the style of Provence (TRECI SALOTTI).
Strategy
The company is well known in Italy and continues to expand its presence, capturing, in particular, the contract-sector — large orders for completing public spaces: hotels, restaurants. The geography of sales is also expanding: for example, along with Russia, Romania and Poland, for example, entered the zone of commercial interests of the brand, and Greece and Spain from the EU countries. The factory is moving eastward: to Korea and India. Now a company with a well-established production pays paramount attention to marketing. Giuseppe Chichirelli says: “In our time, it is not enough just to produce good furniture, as it was at the dawn of the industry. Now you need to be able to position it correctly, successful sales directly depend on it. Our furniture — Made in Italy, which means: quality, masterful performance and, of course, a memorable design. ”
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