Joe Gebbia, a 35-year-old graduate of the Rhode Island School of Design (RISD), star of IT business and one of America's youngest billionaires, is seriously engaged in subject design.

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Graduate specialist in subject and graphic design, Joe Gebbia heads the company's direction in the search for innovative solutions and visual aesthetics of the product. He is a welcome speaker at business, technology and design forums (for example, speaking at the famous TED site in Vancouver), a participant in the The Giving Pledge charity campaign organized by Warren Buffett and Bill Gates, and more recently, an actively practicing designer, head of Samara Design Studio and the author of the furniture collection for Bernhardt Design.

Project Yoshino Cedar House, Yoshino Village, Samara Studio, Joe Gebbia and Go Hasegawa. Project Yoshino Cedar House, Yoshino Village, Samara Studio, Joe Gebbia and Go Hasegawa. Project Yoshino Cedar House, Yoshino Village, Samara Studio, Joe Gebbia and Go Hasegawa.

The key idea being advocated by Joe Gebbia, the joint consumption model, will become even more popular in the future. In 2016, he announced the creation of a new division of Airbnb - a multidisciplinary studio Samara, which under his leadership will be engaged in industrial design, architecture, software, and even the development of new economic models. The studio’s plans include large-scale social projects: from a humanitarian campaign to integrate refugees into local communities to the development of little-known tourist destinations. The team is side-by-side working engineers, designers and architects. The first results of their work can already be assessed. At the end of last year, Airbnb opened an unusual guest house in the Japanese village of Yosino, which is completely managed by the local community.

The architecture of Yoshino Cedar House, designed by Joe Gebbia in collaboration with Tokyo architect Guo Hasegawa, is subordinated to the idea of ​​free communication between the owners and their guests (the first floor is designed as a public space, the second is completely private and leased). A similar project was implemented by the studio in the Italian town of Civita di Bagnoregio: in cooperation with the Milan bureau, DWA converted one of the municipal buildings into an art residence. Both guest houses became the flagships of the campaign, aimed at “reviving” emptying cities and villages, making them attractive to tourists with the help of architecture, design and modern art.

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Office furniture collection The Creatives, Bernhardt, designed by Joe Gebbia. Office furniture collection The Creatives, Bernhardt, designed by Joe Gebbia.

He designed the line of 38 items based on his own experience and understanding that a modern office should be mobile. Modular sofas offer various layout and zoning options for the space, felt upholstery absorb sound, companion tables are equipped with ports for charging smartphones (all prototypes were tested in the Airbnb office). New projects promise to follow the successful debut. Be sure that the name Joe Gebbia will sound more than once.

Packaging of McCain and Obama flakes, designed by Joe Gebbiya.