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This office in Moscow is one of the branches of an international advertising holding for which the architects have already done several projects.

Passing the gallery

A photo: Alexey Knyazev

Text: Nina Farizova

Project author: Dmitry Ovcharov, Olga Ivleva, Victor Kolupaev, Maria Yasko

Magazine: N5 (204) 2015

This office in Moscow is one of the branches of an international advertising holding for which the architects have already done several projects.

“We didn’t provide for special zoning of space as such,” says architect Dmitry Ovcharov. “Free, open, creative people work in the agency. The process of working on the interiors was about the same — unconstrained and constantly open to dialogue. The glasses, which immediately attract attention, are made of artificial stone and weigh almost three tons. By themselves, they are not only an art object. This is the main element of scale zoning. Although we did not pursue such goals. When they stood in place, we realized: this is what we need. ” Their volume allocates an entrance zone in space — the reception — and breaks the entire open space into right and left wings relative to this center. And since the glasses are not some kind of deaf volume, there is no feeling of tightness. “You will not stumble upon a wall erected in front of you, but at the same time there is a division of space,” designer Maria Yasko says. “There is a life going on inside the zones. The whole agency is divided into teams: strategists, creatives ... We used rigid partitions that form a kind of capsule. Inside it is a desk and two additional chairs for visitors. This solves three problems at once. The head is located directly inside his team, the capsule gives an understanding to outside visitors that this is a certain center of the team, and the main task of the partitions is acoustics, through which one can communicate and discuss current affairs without disturbing the others. An important role in the interior is played by lamps — stars, but how to answer the question, in what style are they? This is a word about visual preferences. The agency has a pronounced corporate identity, and some of its elements have been transformed into such objects, which are quite modern in terms of production technology and, perhaps, in a little bit classic with Exupery's literary position. ”

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