The opening was attended by the owner of POLIFORM / VARENNA UK, George Hachfe. The flagship showroom on King's Road now occupies three floors. On an area of ​​800 square meters, brand new products and bestsellers created by cult designers Rodolfo Dordoni, Jean – Marie Massot and Carlo Colombo. Of particular note is the new Mad Design Collection by Marcel Wanders (first presented in September at the annual London Design Festival). Among the pearls of the collection are the Queen and King armchairs, a coffee table and a chair.

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