New moscow chic

Salon "CHIC" in Moscow Anastasia Ermakova

Passing the gallery

Text: Anna Vergasova

A photo: Sergey Morgunov, Ekaterina Morgunov

Architect: Anastasia Ermakova

Designer: Anton Dolotin

Magazine: (70)

The authors of the new Moscow salon "CHIC" wanted to create a fashionable and relevant space, unlike any existing network stores, or other interior stores of the city. Today, some time after the opening, it can be stated that they succeeded. The large transparent volume and mosaic lining of the new salon "CHIC" as if lifts it from the lowland in which it is located, and contrasts favorably with the typical architectural environment. Reconstruction of the former grocery store in the house five on Trekhgorny Val was made in such a way that it would be possible to add another floor to it later. To do this, reinforced bearing columns and turned these structural elements into an important interior detail. Columns decorated with steel and wood, glass and lath partitions set the rhythm of the store space. In addition, they take on an important function - dividing the store into zones, leaving space holistic and viewable. Thereby visually asserting the ideology of "CHIC", which presents designer brands that meet the most diverse tastes. One of the main techniques in the interior is the alternation: the hollow minimalist zones coexist with the loaded, rigid broken lines - with soft and rounded. All this in combination with environmentally friendly materials - stone, bleached oak board, rough plastered surfaces - creates a neutral, high-quality background for any design objects - from calm and moderate to the most daring and ambitious.

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