Become a model

Exactly 20 years ago, the first Yves Delorme monobrand salon opened in Russia. On June 13, the French brand pompously celebrated its anniversary in the Moscow Catherine Palace. Congratulations took Vyacheslav Zaitsev, the head of Yves Delorme in Russia and the CIS. He is the word

Passing the gallery

A photo: - press services, Pavel Pshenichny

Interview prepared: Daria Samoilova

Magazine: (185) 2013

Exactly 20 years ago, the first Yves Delorme monobrand salon opened in Russia. On June 13, the French brand pompously celebrated its anniversary in the Moscow Catherine Palace. Congratulations took Vyacheslav Zaitsev, the head of Yves Delorme in Russia and the CIS. He is the word

“I met YVES DELORME by chance at the Heimtextil exhibition in Germany, and it was the main discovery in my life! Behind the name YVES DELORME - more than 150 years of history. During this time, the French brand changed its ideas about bedding, offering thin Jacquard and colored printed textiles instead of plain plain fabrics, and created joint collections with Kenzo, Givenchy, Cerutti, Dior, Calvin Klein, Ralph Lauren houses ... For the first Yves Delorme salon in Petersburg, we developed the concept of lifestyle. Once in our salon, a person does not need to understand what he likes: a napkin, a pillow or furniture (and FREMAUX DELORME holding today includes furniture factories), he should like the atmosphere of a French house with traditions. Without false modesty, I will say: the salon in St. Petersburg has become a model for the YVES DELORME showrooms in Washington and Dubai. French partners themselves admit: there are no such salons like ours even in France! ”

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