Elegance, durability and excellent quality are the three whales on which the Italian factory Selva stands. For more than 45 years, the company's employees have been investing all their skills, experience and love in every piece of furniture. The company was founded in the first half of 1968. At first it was a small family business, and today it is a solid enterprise with a world reputation. Main office Selva S.p.A. located in Bolzano (total area of ​​6000 sq. m.). Production and storage of products takes place in the suburbs of Verona (Isola Rizza) on an area of ​​124,000 square meters. m. Furniture is in demand in more than 50 countries. In 2002, Selva America branch was founded and Appia Contract was acquired. In 2005, the joint venture Selva Middle East was opened in Dubai.

Special subtlety is required for the application of gilding.

Selva Furniture produced with the participation of the masters of small craft workshops, which to this day preserve the ancient art of high-quality wood processing. This allows the company to sell not only a huge range of finished products, but also to carry out individual design orders. Today, Selva is of high quality due to valuable wood species and the widespread use of manual labor, starting from the assembly stage and ending with inlay or carving.

Low tables Piccadily, Selva. 2016 Шкаф колл. Eliza, diz. T. Bistaffa, Selva, 2016.

“We will never be minimalists,” say the company. The distinction of its collections - such a popular “style mix” - reflects two directions: Selva Timeless Beauty and Epoca by Selva. Selva Hospitality in turn offers solutions for hotels and restaurants. The family-owned company has earned worldwide recognition thanks to its creative approach, wide range and traditions of handicraft work. The basis of quality is laid in the early stages of work. Along with inlaid rosewood, cherry or rosewood masters use mother-of-pearl inserts and Swarovski crystals. Special subtlety is required for the application of gilding. A special technology is used to imitate a wormhole: wax is manually applied to the furniture and rubbed and polished until the furniture acquires a naturally aged look. Selva monitors quality at every stage before the piece of furniture leaves the production hall. Not for nothing the German Institute for quality control of products and compliance noted furniture Selva golden sign "M".

Tosca dining table, diz. L. Bellini, Selva.

“The current trend in furniture is simplification. The décor becomes lighter, but the quality of the finish does not decrease, on the contrary, its role is increasing, says Philip Selva. - For Selva this is the most important phase, it is she who distinguishes our furniture from the general range. On some models, we apply 16 layers of varnish - manually, according to old recipes, which we keep secret.

Ctend Selva, Diz. L. Bellini, iSaloni 2016 Chinese-style wardrobe, call. Grace. Cherry wood, satin glass inserts.

+ Related: Philipp Selva: “Home is our refuge”

Classics will never die. Moreover, today we are witnessing a surge of interest in it. Naturally, we are talking about the classic rethought: interpreted in an actual way, both in form and function. My father, the founder of the company, Josef Selva, also dreamed of “blowing dust off the old days”, filling it with fresh sound. We began by offering archival design, strictly reproducing historical styles. At the moment, our wide range still includes museum quality models. But the focus is on collections in modern adaptation.

Komod koll. Eliza, diz. T. Bistaffa, Selva, 2016.

Example - Vendôme line Philipp Selva Home. The spirit of the objects designed by Lorenzo Bellini is indeed classic, but their forms and proportions are new - cleverly interpreted. Stylistically, I would define it as eclectic: noble, balanced, without eccentric pathos. This direction should be recognized as very promising. An important trend is the simplification of the decor. It becomes easier, but the quality of the finish does not decrease, on the contrary, the role of textures increases. For Selva, finishing is the most important phase, because it is she who distinguishes our furniture from the general range. On some models, we apply 16 layers of lacquer - by hand, according to old recipes, which are kept in the strictest confidence.

Elegant sofa call. Chrysler, Selva in leather and fabric draping with curved armrests, smoothly flowing into the base, decorated with a carriage fastener. A wonderful col. St. Germain, Diesel. L. Dainelli, Selva. 2015. A wonderful col. Only you, diz. L. Dainelli, Selva. 2015. Buffet Call Kenton, diz. L. Dainelli, Selva, 2012-2014. Dining table Empire, diz. L. Dainelli, Selva, 2015. Roundtable call. Victoria, diz. T. Bistaffa, Selva, 2015. Bed Call. Lancaster, diz. L. Dainelli, Selva, 2015. Bed Call. Royale, diz. L. Dainelli, Selva, 2015. Bed Call. Onda, diz. T. Bistaffa, Selva, 2013. Coffee table call. Zen, diz. T. Bistaffa, Selva.

Eclecticism is not just my favorite style, but also a feature of my house. It is located at an altitude of 1000 m, on the Renon Plateau, above Bolzano. The view from there opens chic. The farm adjoins the house, where we keep the Arabian horses. I also do winemaking - specializing in white wines. It is not easy at that height! In general, it turns out to live in your pleasure and gain strength for further work. One of the most admired objects in the interior is the Louis XV style table, a real masterpiece of the cabinet maker. We did exactly the same for Pope Benedict XVI in 2007.

Chair call Indigo, sofa call. Only you and a coffee table Zen, diz. L. Dainelli, Selva, 2015. Buffet Call Kenton, diz. L. Dainelli, Selva, 2012-2014. Jake's chair, Diesel. L. Dainelli, Selva. 2015. Буфет колл. Heritage, Diz. L. Bellini, Selva, 2012-2014. Call Table Piccadilly and the chair call. St. Germain, diz. L. Dainelli, Selva, 2015. Call Table Elwood and the chair call. Bali, diz. L. Dainelli, Selva. 2015 Komod koll. Indigo, Diesel. L. Dainelli, Selva. 2014. Столик колл. Indigo and the fox. Bali, DZ. L. Dainelli, Selva. 2015. Komod koll, Heritage. diz. L. Bellini, Selva, 2012-2014.

I encounter classics with modern design, expensive things with ordinary ones, complex ones with simple ones. Correctly combine elements of different styles and backgrounds is difficult. Nevertheless, I advise: do not be afraid to mix! In the original combinations, you show your individuality. And one more tip: buy expensive quality furniture, created by passionate lovers of their work. This is, in my opinion, the real luxury. ”