The star duo of designer Ora-Ito and conceptual artist Daniel Buren finished work on the hotel in Paris.

Related: Daniel Buren: Lights and Colors

The futuristic facade of YOOMA Urban Lodge is turned to the main tourist point of the city - the Eiffel Tower. The external volume of the building is completely covered by wide steel sheets alternating with active bright blue inserts and black and white inserts. Conceptualist Buren was responsible for the color in the project: following a clear structure, he “inhabits” the entire hotel with deep blue. The color is repeated in the racks and windows of the lobby, he also decorated the bar and hotel corridors. In the interiors, Büren uses his favorite tricks - a simple color palette and alternating stripes: the classic combination of black and white adjoins the dominant blue color.

In a joint portfolio of Ora-Ito and Buren, the design of the Yooma hotel is the first fully implemented project. The interior design was developed by Ora-Ito, an interdisciplinary genius who, in his 40 years, managed to realize himself, it seems, in all areas. In the process of reconstruction, the building received an additional floor where 106 rooms were located. Dine is invited to sit on the chairs J.-Sh. de Castelbajac, Fairmob, as well as on the icons from Thonet and Knoll.

The guests of the new hotel should be the millennials (18-30 years old) and thripsters (“tripsters” - tourists who explore the world). The bid of Pierre Beckerich (Pierre Beckerich), the founder of YOOMA, was made on Airbnb customers: “One third of people who stop in the capital come in groups of four to five people. What do they have besides Airbnb? I decided to create a londge urbail - a first-class town house that can accommodate large families or groups of friends at very competitive prices. ”

For the color in the project was responsible conceptualist Buren. Rooms are available for two (€ 90), four (€ 140) or six (€ 190) guests. The hotel has a capacity of 434 guests and has 106 rooms. Graphic design and functional design - in all areas of the hotel. Rooms for rest, where, in addition to the bed, there are boxes with sliding doors, inside which the bed is complemented by a small storage system, lamps and chargers. The given concept of a hotel for families with children and couples is successfully embodied in spacious rooms. The hotel is located in a former office building, which was renovated.