Japanese architect Kengo Kuma designed Milan Valextra boutique for the presentation of the collection autumn-winter 2018/2019.

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An enchanted forest appeared in a retail store on Via Manzoni. Freshly sawn cedar boards alternate with mirror surfaces throughout the space. Each room of the boutique has one of the pastel shades. The forest is Kuma’s response to the stress of city life and the aesthetic vision of the architect, which offers a new poetic experience.

Kengo Kuma - a brilliant representative of the Japanese architectural school. He successfully combines national traditions with modern design concepts. As in the scale of the museum complex, and a private villa.

The metaphorical forest is complemented by a series of drawings created by the Italian artist El Gato Simnie (Marco Campori) and printed on silk scarves. His paintings are mythical animals with esoteric, folk details.

El Gato Shimni. 2017.

El Gato Simn’s flora and fauna enliven the space, enriched with musical accompaniment and charming details. Valextra bags are placed on the shelves (each on its own) like the heroes of their own fairy-tale world.

"This is Valextra's contribution to the life of his native city, the answer to the desire for natural lightness and beauty, a many-valued immersion into the world of childhood memories and magical sensations," the company said in a release.

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The Italian brand of Valextra leather bags and accessories has long been seen in collaborations with fashionable characters of modern architecture and design. New York-based Snarkitecture and Daniel Arsham studded Milan boutique stamps with cloudy ceilings, British architect David Adjaye put a London corner on the concrete, and Canadian Philip Malouen painted on the Mount Street pale pink colors.