Barcelona design week 2018: three trends

Design Week in Barcelona (Barcelona Design Week, June 5–14) turns the city into the center of one hundred events inspired by local talents and companies. The festival is accompanied by conferences dedicated to general trends in design and decor. One of them is traditionally formed by Gudy Herder (Gudy Herder, eclectictrends.com), an international trend-consultant based in Barcelona.

“We have identified the Think Think biennial trend with the help of experts from various creative fields. In it - 3 palettes and directions.

1. AURA Society has gradually become aware of the role it plays on this planet, and more and more people are eager for transformational experiences: we are looking for meaning and enlightenment, going in search of adventure like ancient heroes. Individual mystical practices are on the rise. AURA embodies a serene atmosphere that gives us a sense of balance and helps to relax, to gain the necessary stamina to withstand difficult times.

2. REFLECTION Our attention is focused on the most important source of life: water. Water itself or its absence is a key driving force for numerous projects and installations. The forms of water are constant transformation, ripples, fluidity, imperfection. In reflection mode, mirror effects in hypothetical landscapes that invite to dream and explore.

3. FASCINATION Growing political instability and eco-problems cause a sense of uncertainty and the need to include optimism and imagination. Especially in a city where constant attention is required of us, 24/7. A time of dynamic and flexible reality capable of generating an explosion of creativity. The city turns into a playground where people can unite and experiment, rejoice and educate themselves.

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