Debut House Alaïa in London - the flagship store opened on Bond Street. The interiors of the boutique were decorated by selecting the names and design objects of a Milan celebrity - gallery owner Karl Sozzani.

By topic: Azzedine Alaya and product design: 6 facts of biography

The new store is more like a center of fashion and design, there are as many masterpieces of collectible design as there are in the first-class gallery.

Azzedine Alaya never wanted to recognize only one interior designer or one architect when designing his own world. He liked working with his design friends Pierre Polen and Marc Newson, Konstantin Grcic and Shiro Kuramata, with American sculptor Chris Rous, personalities he respected and loved.

“He changed my fashion concept,” says Nicolas Gheskyer. “After seeing Azzedin’s work, I realized that fashion is construction and architecture.” The idea and the ability to implement it yourself - the main act of the designer. " Alaya, who passed away in November 2017, is one of the few fashion designers who left behind a design collection, an art gallery and a boutique hotel.

Debut House Alaïa in London (in Paris, the brand - two stores) takes about 1800 square meters. meters In the interiors are Martin Shekeli's steel shelving, Pelota Mark Newson's fixtures from Flos. Handbags and shoes are exhibited on the glass shelves of Naoto Fukasawa, perfume bottles on the shelves of Shiro Kuramata. The space adorns the Joe Ponti carpet. The center of the space is a staircase made of polished metal and glass, designed by Chris Rus, it spirals up through three floors, inviting to explore the luxurious world of Alaya.