About new collections, ecology and preservation of traditions
Passing the galleryA photo: Nina Farizova
Interview prepared: Nina Farizova
Magazine: N11 (188) 2013
Tell us about your new collections, about the trends that are now appearing in RUBELLI fabrics. Niccolo Favaretto Rubelli: In my opinion, today we are leaving a period of strict minimalism, people want more warmth, more light, more comfort in the house. And this is very good for RUBELLI, because we are not a minimalist brand at all. The main idea now is to “take out” all the historical to the light and show it in current trends. Our company is already 300 years old, and 125 of them it is called RUBELLI. As a Venetian company, it is very important for us to combine two trends: Eastern and European. Still, the Silk Road passed through Venice, and this note is always present in our collections. Our main task is to find different historical documents (samples of fabrics, drawings) and use them when creating our new collections. As for colors, neutral shades still remain bestsellers, they never go out of fashion. But we are always looking for more “hot” and “fresh” colors. For example, the Madama batterfly cloth from the latest collection is used in bright, modern colors: red, yellow, red ...
SALON: Now everyone speaks about ecology and ecological motives ... —This trend is very relevant to our lives. What matters is what we eat and what we wear. When we reproduce simple fabrics, they are not associated with the RUBELLI brand. Therefore, we bought the company DOMINIQUE KIEFFER to produce just such collections.
S: Tell us about your latest projects. “Thanks to the art director of DONGHIA, Chuck Chasing, we have revived the tradition of creating interior projects. The most prestigious and most important project that we have now completed, —Gritti Palace. This is one of the most aristocratic hotels in Venice, it is located near the Piazza San Marco. This building has a facade from the end of the 15th century. Of course, it was partially rebuilt, and at the end of the 19th century it became what we see today. This old-fashioned hotel is made in typical Venetian style. We bought a lot of antiques and works of art. The main idea was to keep the style. Since there are strict fire prevention rules for such objects, we all made fabrics for the RUBELLI collections from Trevira. Chuck Chjuning found in the archives drawings, documents of the time, and we used them. These are San Marco damask, Zanni fabrics with small patterns, in the restaurant — Baccarat fabrics, Borboni fabrics for upholstery, jacquard for walls. Gritti Palace has a lot of striped taffeta, the lobby is decorated with Brandolini Damascus.