Gufram brand is preparing a disco show for Milan Design Week. Disco Gufram is an energetic, kaleidoscopic and nostalgic collection.

Related: Michael Young: Nostalgic Gufram Chair

Historically associated with the cult of Italian radical design, Gufram, in the person of its head Charlie Vezza, a lover of fun and good life, rethinks the pop culture of the mid-60s, mixing the past and the present. The collection was created by three studios: the Italians from Atelier Biagetti, the Dutch from Rotganzen and the French from GGSV.

Duo Atelier Biagetti interpreted upholstered furniture. Inspired by the Linea Discoteca items developed by Gufram in the late 70s, Laura and Alberto Biagetti designed five different models of sofas and chairs, named Betsy, Tony, Stanley, Jimmy and Charlie. "Every object is conceived as a person, with precise behavior, a sense of humor, beauty, even some vices and dreams that are associated with the night."

Each club should have its own dance floor, so Gufram invited the Parisian GGSV studio - Gaëlle Gabillet and Stéphane Villard - to make carpets that can convey the magic of the show. In orange, pink, purple, black color, with rounded edges, GGSV carpets give a feeling of a hypnotic podium.

Robin and Jory from the Rotterdam studio Rotganzen designed the “after the party” furniture series (three closets and two coffee tables) as a melancholic reminder of the transience of glamor. “What was once a perfect form will, over time, acquire a new character and meaning. What is more precious to us: the current idea of ​​reality or a playful reading of past glory? ”- the authors think.