Leading production

flat area of ​​200 m2 New Arbate (Moscow) Ahmetshina Gulya, Sergey Barabadze

Passing the gallery

Text: Olga Korotkova

A photo: Kirill Ovchinnikov

Stylist: Evgenia Shuer, Anna Plotnikova, Nina Makhmurova

Project author: Gulya Akhmetshina, Sergey Barabadze

Individual interior elements: Sergey Senkin

The painting: Julia Pohaletskaya, Mikhail Nemtsov

Magazine: Na (91) 2005

The slogan "Glory to the best in production!" perfectly fits the interior of an apartment in a luxury house on Novy Arbat. It rents 200 sq. M. meters girl-director, carrier title "the best manager of Russia", clever and beautiful. Now, in this apartment, "and the athlete, and Komsomol" for sure. As well as a grateful viewer of films about Spider-Man, a fan of Coca-Cola (more precisely, a box from under her), a collector of fiery Soviet postcards about pilots, airplanes and cinema. Architect Gulya Akhmetshina started this game space on her own initiative: the hostess merely asked to quickly, in three weeks, repaint the walls and ... in fact, everything. But Gulya said no. She said that it is so boring, so wrong, and in general it will not work. If we rent an apartment and don’t spend space money on its arrangement (and most importantly, do everything quickly), then you can try to create your own special artistic space with small (literally and figuratively) means. And then - live fun and happy. Receive guests in the first living room and rest in the second from them, hide behind a curtain a chic wardrobe and parade a collection of the Soviet printing industry of the 20th century. Have your own luxurious boudoir and a second one for some dear guests. At 200 square meters. meters all this is, plus a real bar area in the spirit of Andy Warhol, painting in the spirit of Dadaists, doors encrypted in large mirror canvases, and striped-striped stripes running off to infinity in these mirrors. Gulya Akhmetshina: "In general, the starting point is Soho. The apartment was leased through Soho Realty, an elite real estate agency, which probably played a role, and the associations were appropriate. I was very active in studying Andy Warhol’s art gallery -Art New York Tusk. At one time it was interesting and necessary for me, because I was just doing the furniture factory "Vip Factory" at the old old factory, there was such a tusochny place in Moscow. And I still have a background of cultural studies him I had to learn. We went through quotations. (For example, Warhol had an old factory that he remade for himself, and he had a bar counter made of Coca-Cola boxes there.) So, the first starting point is Warhol with his faculty, the second starting point is dadaism, which was popular in France in the 1920s, with its simplicity and play of naivety. I myself wrote several paintings for this interior in the traditions of this school: a white living room fireplace, imaginary chandeliers on the walls, etc. The "claps" between Warhol and the art of Dada are our own, our Soviet past. Pioneers, pilots, that is, the foremost of the Soviet country. In addition, here we played in Tiffany. Tiffany has a famous sculptural line, and I wanted to parody the story. And we have precisely sustained the proportions of Tiffany’s “girls.” It turned out great pioneers, I think. Here are three sources of quotes that we compiled. Yes, another story that came in handy to us is comics. I mean Spiderman. The idea to "settle" here came from the hostess herself. This symbol of brutality, fame, activity is wonderful for the atmosphere of such a dramatized apartment. In this house should be fun, party, but in no case it was impossible to cross the line, turning the space into Disneyland. It's still not a bar, not a restaurant, not a club - I wanted to get away from these extremes. "

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