Many stands in the Design and Moderno exhibition halls were a kind of theatrical production. Headliner was the brand KARTELL. The exposition of the factory was a labyrinth of "tents", booths, as it is now fashionable to call their stands in press releases, with hyper-realistic portraits of designers collaborating with the brand. Going inside such a tent, you not only saw the objects displayed on the podium, but also heard the voice of their creator from the speakers. The author talked about his work, a video on the workflow was shown on the screen. The symbolic project was called Talking minds.

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