A German factory with eighty-year history can surprise demanding customers of modern kitchens. In 2017, the company received the 2017 German Brand Award for better management and business strategy. Andreas Kress tells about the strategy, tactics and advanced developments of Zeyko.

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What is the company's credo and how is it implemented? Our slogan - "Genuine Zeyko - genuine materials." It is always implemented with the highest quality and maximum flexibility. Quality is not only a question of a separate product, but, above all, the alignment of the production process. All its stages should be focused on constant and repeated quality control. We are guided by the principle: "If we do not take the market seriously, the market will not take us seriously." We are in constant dialogue with our partners in sales and through them - with end users. For us, this means, first of all, to listen and make the right decisions with all the requirements.

What are the company's greatest achievements? Of course, I am very proud of our magnificent handmade finishes - they are truly unique, always modern and respond to the spirit of the times and, which is especially nice, receive recognition from both our customers and the most prestigious design communities. What do I consider my main personal achievement? This is work with people. Business always happens between people. We do not just talk about our work - we live it every day. For me, dealers are not abstract numbers in sales reports, but real partners. I know almost all of them personally. Many colleagues appreciate this attitude of mine, and this is an important support in working together.

What models are especially popular with customers? Which is your favorite? Since we sell kitchens on almost all continents, the preferences of our customers vary depending on the characteristics of a particular market. But there are universal bestsellers. For example, our special facades, especially Metal-X and Metal-X2, are ubiquitous among the hits. Also, many buyers are in demand our kitchen with glass facades. Zeyko uses four different ways to process glass surfaces, which we can paint in 2400 shades. Such diversity attracts buyers. My personal favorite is the Metal-X surface in bronze color in combination with a three-layer array of aged oak in a dark tint.

Metal-X² kitchen received the prize of the German Design Award Special Mention 2017 in the nomination Excellent Product Design.

What is the meaning of the term “luxury”? Luxury is the desire to get more. For us, this is more work, more diverse know-how, more uniqueness, more personal value. Luxury is certainly individual and authentic, it is authentic and manifests itself in distinctive details. Luxury always means the highest quality and impeccable service. Finally, luxury is a stable price.

What factors do you rely on while developing the Zeyko range? First of all, we keep close contact with our dealers. They know exactly what is needed for demanding and demanding customers. Our task is to see and understand the trends in colors and textures as early as possible. In recent years, the company has focused on the use of natural materials (concrete, glass, stone, solid wood, sheet gold ...). It is important for us to maintain the maximum variability in the decoration of kitchens: customers will always be able to get the closest to what they dream of.

The Woodline.one program is an ideal offer for spacious kitchens combined with living rooms, or for interiors with a free plan.

WOODLINE.ONE The kitchen program Woodline.one is one of Zeyko's bestsellers, a joint project of Mutschler Winkler’s own design studio and factory. The facades of the kitchen are interpreted architecturally on the principle of a contrasting combination of statics and dynamics, as well as artistic comparison of elements with different finishes: wooden slats and monolithic concrete complement each other. A spectacular development in 2016 received the prestigious iF Design Award.

The aged stained oak of the Forum Metal Lux program fascinates with its picturesque texture.

FORUM METAL LUX An unexpected combination in the Forum Metal Lux model embodies the characteristic feature of Zeyko kitchens: the diversity in matching natural materials. The three-layer façade of aged oak is combined with hand-made facades coated with natural white gold. A special double treatment ensures that an extremely thin layer of gold deposited on the facade is suitable for daily use of the kitchen without any problems.

In the kitchen island Forum Stone, the innovative system Flybridge is used, creating the effect of massive volumes floating. It highlights the lower light.

FORUM STONE The style of the kitchen Forum Stone is built on strict geometry, which perfectly reveals the beauty of the veneer. The facades are finished with shimmering slate veneer in Ocean Green decor. The contrast is made of walnut wood elements. The soaring kitchen island is presented using the innovative Flybridge system. This memorable factory innovation has received several prestigious design awards - the Red Dot Design Award and the German Design Award.

Metal-X2 coating has proven itself in the market. Zeyko guarantees that all materials are resistant to elevated temperatures and humidity.

METAL-X2 Unconditional bestseller of Zeyko factory - Metal-X2 coating. A matt, velvety to the touch, handcrafted metal surface with a spectacular structure looks very attractive. Aluminum decor is combined with the facades of solid oak in a dark tint. All internal pull-out mechanisms in the kitchen are also made of solid wood.

Kitchen Accento Vitrin offers an experimental combination of black glass with light pine.

ACCENTO VITRIN One of the strengths of Zeyko products is the search for interesting combinations of materials. A striking example is the Accento Vitrin model. The facades are made of frosted black glass with an accent edging made of aluminum in an unexpected combination with a wall covering and a bar plate made of solid pine. Kitchen with Horizon profile handle system.