The consumer of the new era wants to create, be kinder and not feel guilty. He is ready to become the main character of the story. The interior industry is able to offer attractive concepts that are truly virtuous.

Related: SHOW-ROOM: Vincent Gregoire announces 2018 trend

«Добродетель» — тема, подготовленная Винсаном Грегуаром для сентябрьской выставки дизайна и декора Maison & Objet (7–11.09.2018). В слове Virtuous главный трендсеттер и сценограф парижского смотра усматривает и намек на виртуальность: Грегуар продолжает размышлять о том, как новые правила цифрового мира меняют интерьер.

Винсан Грегуар, агентство стиля NellyRodi, дизайнер и сценограф «Пространства вдохновений» и кафе-читальни Maison&Objet.

Gregoire is interested in ethical design. Manufacturers overestimate the production process. They care about craft practices, fair trade and recycling. Not global, but local connections. Finally, respect for the social aspect of the industry and the inevitable question of justice are becoming more and more urgent on the agenda.

Craft, manual labor, craft crush the old industrial ways of production. Each product must bear the traits of workmanship.

“The consumer is becoming more educated,” says Vincent Gregoire. - His expectations regarding products are decisive, and they are constantly changing. Brands are increasingly in direct contact with their customers. Consumers are waiting for them all the new proposals and honest answers to the questions: who made the product? Where, how, why and from what? "

Life without plastic and recycling plastic waste is a hot topic for manufacturers and designers.

The installation of Virtuous by its author, Vincent Gregoire, is seen as a space in a rural area: an ideal place for meetings, sharing ideas, etc. A dozen houses will be built here, each of which will illustrate “virtuous” intentions in its entirety.

All wicker, stitched, knitted - at the peak of Parisian fashion.