The word poltrona is translated from Italian as "chair". The image of the brand Poltrona Frau is primarily associated with the perfect chair, certainly leather. The second word in the title is the name of the creator. In 2012, the ambitious native of Sardinia, 30-year-old Renzo Frau, founded a family workshop in Turin for the production of leather armchairs and sofas. Over the years, the range has expanded, tables, chairs, wardrobes, beds, dressers, racks, screens, carpets were added ... Today Poltrona Frau is one of the world's most famous furniture brands, whose products are represented in 65 countries, a symbol of quality Made in Italy.

The company has expanded the line of classic Chester Line sofas, the design of which the founder of the factory Renzo Frau began to develop. In the photo version of 2017. It is proposed to arrange with tables and a floor lamp from the Fidelio series.

Renzo Frau was a talented businessman. Already in 1916, launched an advertising campaign in magazines, which was then a new trend. He published illustrated catalogs, lured buyers with advertising posters created by cartoonists, sold furniture with headsets, and invented to select office furniture in a separate segment. And from the first steps he made a bid for the highest skill. Efforts were justified: orders poured in, and in 1926 the company became the official supplier of the Savoy Royal House.

Poltrona Frau is an example of a successful balance between tradition and novelty. Still in production are the models that started the brand: Chester, which was released in 1912, the 1919 chair, named after the year of manufacture, and the legendary model 904, called the Vanity Fair, which became the unofficial emblem of the factory. At the same time, the company offers an interesting current design. It does not fall into eccentricity. Even the most modern Poltrona Frau models are respectable in a good way, they store the brand's DNA and give their owner the assurance that he owns a thing of the category of "eternal values". New models perfectly coexist in the same space with the old ones, which is clearly demonstrated by the Poltrona Frau catalogs.

Poltrona Frau furniture is distinguished by the highest quality materials and masterly elaboration of details. Poltrona Frau furniture is distinguished by the highest quality materials and masterly elaboration of details. Poltrona Frau furniture is distinguished by the highest quality materials and masterly elaboration of details. Poltrona Frau furniture is distinguished by the highest quality materials and masterly elaboration of details.

Sketches of the first models created himself Renzo Frau. In the future, the design designers of different decades were involved in the design. Achille and Pier Giacomo Castiglioni, Andre Putman, Cini Boeri, Claudio Silvestrin, Enzo Mari, Gio Ponti, Jean-Marie Massaud, Luke Skaketti, Setsu and Shinobu Ito, Rodolfo Dordoni Roberto Latstseroni, Peter Marino, Patrick Norguet, Paola Navone, Norman Foster, Piero Lissoni, Michele De Lucchi, Louis and Roberto Palombo, Luca Scacchetti, Claudio Silvestrin. And this is not a complete list!

Poltrona Frau combines vintage craft technology and advanced technology. On the one hand, manual labor is widely used, masters wield special curved needles, quilting leather upholstery (Chester spends 55 hours of work on each model of the above-mentioned sofa Chester!). On the other hand, five-axis numerical control milling machines are used, and the skin is cut with a laser. Poltrona Frau has always been at the forefront of progress. In 1960, she began to use new polymer foam filler, in 1984 she became concerned about ergonomics, creating a super comfortable Office Chair Antropovarius with Ferdinand Alexander Porsche, in 1998 she released the first table and Wing chair made of carbon, which was used only in the automotive industry, in 1999 - a table made of titanium: author Pierluigi Cherry received his Oscar for design - the Compasso d'Oro award.

Related: Other Compasso d'Oro Nominees

Poltrona Frau furniture gives a luxurious look to leather - a material that since its foundation defines the brand image. Although, of course, buyers can choose and textile upholstery. Leather is treated and dyed using proprietary technologies, 340 thousand square meters of leather from the Pelle Frau® collection are produced annually, which are divided into six categories. In 1987, the Color System Frau® Color System was developed. It includes 96 shades.

Poltrona Frau furniture is distinguished by the highest quality materials and masterly elaboration of details.

The year 1962 became important in the history of Poltrona Frau. After the company acquired Nazareno Gabrielli Group, it was headed by Franco Moschini. This man runs the factory to this day, giving her more than 50 years of his life! Last year, the maitre was awarded the Compasso d’Oro award "for a career." Today, a whole group of factories is subordinate to Moskini. Poltrona Frau Group began to take shape in 2004, after the acquisition of the Cappellini brand. The following year joined Cassina.

Today, the company is based in Tolentino, Marche region: in 1963, the headquarters and production facilities were moved there from Turin. In a special room, like dresses in an open closet, are stored historical patterns of bakelite. By the centenary of Poltrona Frau in Tolentino, a brand museum was built, the building was designed by Italian “living classic” Michele de Lucca. Seven years ago, Poltrona Frau was one of the first in Europe to equip its headquarters with photovoltaic systems: the system produces 1,680,000 kW per year, the surplus is transferred to the national grid. Thus, the company became independent from external sources of energy supply, and global emissions of carbon dioxide into the atmosphere decreased by 1,176 tons.

Creslo Sanluca, diz. Akille and Pierre Jacomo Castiglione. Кровать Suziu Wong, диз. Roberto Lacceroni.

Renzu Frau, a visionary, from the very beginning appreciated the prospects for a contractual direction, from 1923 he began to receive orders for furnishing hotels and cruise liners. In 1930, he furnished Rex, the pride of Italian shipbuilding. Two years later - the halls of the Italian Parliament. In 1984, an autonomous contract unit was formed. Poltrona Frau furniture can be seen in the Bank of Italy, in the European Parliament building in Strasbourg, the first Apple Store in New York, the Royal Shakespeare Theater and hundreds more large and small objects, churches, concert halls and congress halls. The company loves to cooperate with star architects, furnishing the halls in their grand buildings. Together with Frank Gehry they furnished the Walt Disney Concert Hall in Los Angeles, with Renzo Piano - Parco della Musica in Rome, with Santiago Calatrava - the Queen Sofia Art Palace in Valencia, with Richard Meyer - California Getty Center. For the opera theater in Oslo, designed by the Snohetta bureau, 1,850 seats were made - the scale is impressive.

Albero swivel shelving installed between floor and ceiling is a remake of the 1950s Gianfranco Frattini model. Sofa with high back Grantorino HB, diz. Jean-Marie Massot. In the foreground are the chairs of Sanluca Achille and Pier Giacomo Castiglioni. The model was created in 1961, but the Poltrona Frau hit the assortment 40 years later. Table Bird, perhaps the most exotic model of the brand. She created the Finnish classic Tapia Virkkala. Included in production in 2015, the centenary of the birth of the author. Sofas with a high back Grantorino HB, diz. Jean-Marie Massot. The legendary Vanity Fair seat, released in 1930, has become the unofficial emblem of the factory. The chair "1919" received the name from the year of its creation. Characteristic detail: integrated mini table. John-John sofa, diz. Jean-Marie Massot. The T904 bench is a remake of the 1950s Gastone Rinaldi model. Bent steel tubes are painted black. Laminated ash tinted tick, pillows in leather or fabric. Floor cushions Esedra, diz. Monica Förster. The Chester armchair and sofa were part of the first Poltrona Frau catalog of 1912. The models were created by Renzo Frau, inspired by the furniture of English clubs of the Edwardian era.

In 1984, the Interiors in Motion unit was formed. Poltrona Frau furnishes Japanese, Singaporean, Hawaiian airline business class cabins, private helicopters and yachts interiors, Ferrari, Lexus, Maserati, Italian Italo high-speed cars. Last year, Etinad Airways of the United Arab Emirates received the Crystal Cabin 2016 prize for the Boeing 787 first class cabin, designed by Poltrona Frau.