Moscow boutique parcel: about beauty and style

The trendy Parcel boutique occupies a small one-story mansion in Potapovsky Lane, 100 meters from Pokrovka. The interior and brand concept of the space are designed by Adept design studio.

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Visual communication studio and Adept branding agency was created by Maxi Shilov and Mikhail Polezhaev. Adept is about understanding the product, about beauty, about style. The guys successfully shoot documentary films and are engaged in graphic design.

Parcel was founded by Masha Kitaeva, Katya Katuraeva, Maxi Shilov and Mikhail Polezhaev and started exclusively with the clothes of South Korean designers (W, Kimhe, Amomento, "0", Bourie, Recto, The Centaur, Jiae Kim), many of which cannot be found even in Europe .

In the interior - self-leveling concrete floors, pale pink rotband and black metal plates with perforations for the ceiling and radiators. The sign is made of real copper, the wall of the fitting rooms are made of gypsum columns. Scandinavian design and trendy New Nordic is reflected not only in a concise and verified atmosphere, but also in the selection of Danish textile Kvadrat, elements from Normann Copenhagen.

Rack made of dark green natural marble made to order, rails with velvet - too. The main focus of the first interior design was a coffee table made of glass and wood, designed by Isamu Noguchi in 1948 and produced by Vitra.

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