Frag: furniture in the trend of "luxury simplicity"

How to combine one of the oldest decoration materials with a fashionable design? The answer to this question is known to the masters of the Italian company Frag.

Related: Salone del Mobile 2017: New Poltrona Frau Collection

Each Frag product - whether it is a chair or a chair, a pouf or a storage unit, a coffee table or an elegant paper basket - is made up of leather. Her dressing since 1921 is a family business in Frag. Today, the fourth generation of the family owns all the secrets of handling Kuoyo - thick saddle leather - or a thinner pellet. Work, as before, begins with the selection of the highest quality raw materials - with careful sorting of hides. The next stage is processing.

Chalet Heta, design F. Besthayder. Table Kant, design A. Peach. Table Kant, design A. Peach. Stul Aileron, Diesel. K. She drinks. Bak clothes hanger, designed by F. Laviani.

Frag is one of the few companies that continues to use the most ancient, environmentally friendly, tanning method that is harmless to humans and nature - plant-derived substances, as well as acidification (soaking with alumina salts). These technologies among other things make it possible to achieve beautiful natural nuances that are especially in demand today.

Winnie Armchair, Mist-o Design. Viae 5 tables, Analogia Project design. Armchair Hollow, designed by C. Pije. Studio Argor O, Design K. Oshiro. Table Atelier 140, design Mist-o.

Для выполнения главной задачи — получения актуального продукта — Frag приглашает лучших дизайнеров со всего мира. Она сотрудничает с Найджелом Коатсом, Филиппом Бестенхайдером, Ариком Леви, Кристофом Пийе, Кэнсаку Оширо, Гордоном Гийомье, бюро Giopato & Coombes — работа интернационального креативного пула позволяет открывать все новые возможности кожи как материала. Японец Оширо создает стол с основанием, напоминающим оригами, француз Пийе трактует силуэт кресла-бержера. А для итальянцев Giopato & Coombes источником вдохновения становится «смежная отрасль» — производство сумок.

Кресло Parentesi, дизайн Giopato & Coombes.

Original pieces of furniture are popular not only in private homes, but also in public spaces. Frag has repeatedly participated in the design of luxury hotels, bars, restaurants and even cruise liners, including the famous Queen Mary. An important success factor for Frag is customer focus. Everyone can not only purchase any item from current collections, but also agree on individual customization.

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