The international brand Roca is known for complex solutions for bathrooms. In collaboration with the Giorgio Armani Group, she introduced the premium brand Armani / Roca to the market. About this and other successes - Marina Sidorina.
In Giorgio, the Armani Group was looking for a partner to create a bathroom - one that would share the culture of the brand and could not just create separate components, but develop a global concept. The interaction of the two leaders - the Armani Group in the fashion world and Roca in the field of bathroom solutions - led to the emergence of a special style aimed at creating a luxury image of the bathroom. Like a product of high fashion, the collection is distinguished not only by the skill of finishing and careful selection of materials, but also by the thoroughness of every detail. The exclusive concept of Armani / Roca was first introduced in 2010. Since then, constantly updated and enjoyed the same success with designers around the world.
HISTORY Business was founded by the Roca brothers in 1917, starting with cast iron radiators. In 1925, Roca Radiadores S.A. starts production of cast iron baths, in 1936 - sanitary ceramics, in 1954 - mixers. Since 2006, Roca has been recognized as the leading international manufacturer of a full range of bathroom equipment. Today, the Roca Group owns 76 factories, the holding's dealer network operates in 135 countries. The staff has more than 21 thousand people. In the Russian Federation - 7 production sites of the Roca Group.
The concept is based on the division of space into zones. There is a wellness area, in which there is a bath and / or shower, there is a beauty area, including sinks and furniture for them, there is a zone of basic needs - there is a suspended toilet and a bidet. The location of the zones may vary. They are either separated from one another by partitions, which are also elements of the series, or, conversely, combined into one whole. A wide range of collections (from large items to accessories) allows you to create a harmonious space in a single Armani style. The collection is offered in several colors, including in G. Armani's corporate color - Greige (gray-beige), as well as black or white with shagreen texture. The whole bathroom, up to the floor and wall tiles, can be made in a single color scheme.
Coll. Armani / Roca. Basic needs zone and beauty zone. Roca has always paid special attention to environmental issues and sustainable development. At the majority of factories, a program is used that allows to realize non-waste production. In addition, Roca develops environmentally friendly solutions within its product lines. So, mixers in the Armani / Roca collection are equipped with “smart flow” technology, which saves electricity and water. Exclusive concept provides maximum comfort. For example, the design of the toilet provides a double drain with a sensor, which ensures optimal hygiene. The aesthetic model of the bidet, in turn, is equipped with a mixer that is not visible when the lid is closed. Technology in the wellness area allows you to relax and gain strength. A matt acrylic bath can be optionally equipped with a “champagne bubbles” water supply function. The size and texture of the bubbles are identical to those present in this sparkling drink.
Concepts are preferred by owners of luxury objects in different parts of the world. It can be seen in the residences of Moscow, London, Tel Aviv, in villas in the exclusive resort town of Marassi in Egypt from the Emaar group, in the office of the Sultan of Brunei and many other premium spaces.
Coll. Armani / Roca. Basic needs zone and beauty zone. The Armani / Roca bathroom was created in collaboration with designer Giorgio Armani. According to the maestro, "his goal was a beautiful and harmonious space that elegantly and subtly combines all the functional parameters without disturbing the atmosphere of comfort and well-being." The collection includes a full range of components: faucets, furniture, toilets, bidets, bathtubs, shower trays, accessories, tiles. In 2013, the update touched the furniture program. Also appeared a line of exquisite accessories made of aluminum and wood.
Electronic mixer L20 E L20 E The electronic sink mixer is designed specifically for public areas. It is equipped with a battery and an approach sensor that only turns on the water when hands are brought. Like all the latest Roca models, the L20 E is equipped with a Cold Start system that saves energy and reduces CO2 emissions.
Black finish cabinets under the sink and cabinet - the trump card collection. Victoria Nord Black Edition Roca offers architects complete ensembles. New - concept Victoria Nord Black Edition. It includes a sink with a furniture module, a mirror and a tall cabinet with two compartments. The elegant “glossy black” finish is effectively complemented by chrome recessed handles.
The Showerbasin unit is an interesting combination of a sink and a shower. SHOWERBASIN New bathroom solution combines shower space with sink. Maxiclean shower screen coating provides ease of care. Styltech® shell and tray material ensures durability, durability and lightness. Another plus is the anti-fog mirror.
Hybrid sink and toilet W + W. W+W The product based on the principles of sustainable development is the revolutionary development of Roca. W + W is a sink connected to the toilet. Filtered water after using it enters the tank. Thus the water consumption is reduced by half.
L90 series mixers are appreciated for their rigorous, expressive geometry and functionality. L90 Rebar L-shaped with right angles looks stylish, modern and technologically. There are various options for the location of control levers. The lineup also includes promising hybrid models: at the touch of a button, it is possible to choose the principle of operation of the mixer: manual or electronic with saving 50% of water.
The In-Tank Meridian WC is available in both the wall-mounted and floor-mounted versions. IN-TANK MERIDIAN A model in which the advanced concept of compact technologies is implemented: for the first time the tank is hidden inside the bowl, and the drain is carried out with a button mounted on the side. The design facilitates installation, optimizes water consumption and saves space. In-Tank Meridian is especially in demand in cases where bathroom space is limited.
