SALON: How important is luxury in private life Ромео Соцци?

- Luxury for me is first of all convenience. Ferrari is a luxury car, but it is not convenient to use it every day. With furniture everything is different. In the chair or on the couch should always be comfortable. In general, there are several types of luxury. One is when people like to flaunt the fact of owning a thing. This is a luxury "for others." The second type of luxury is luxury “for oneself”. And this is our case.

S: Would you like to associate with your brand as much as it is common in, say, the fashion industry?

- When people buy bespoke things, it’s very important to be recognizable. And better in the face. Of course, the quality is guaranteed by the brand itself, but it is important to know the name of the tailor. After all, the more you know, the more you trust.

S: Your first memory of furniture design.

- My father was engaged in antiques, and later founded his own furniture business and attracted me. Our family has always cultivated a passion for beauty. In Milan, I attended the Academy of Fine Arts and transferred my artistic vision to furniture. And when I was very young, I liked making paper airplanes.

S: And what is more difficult to do yourself - a chair or a model of an airplane?

- Now it seems that it is more difficult to stick together an airplane model. But to create a good chair, believe me, is not easy.

S: For many in Russia, luxury furniture is Italian furniture. What typical Italian features are inherent in furniture REMINDER?

- The main feature characteristic of furniture made in Italy is passion. Italians produce furniture with love, with Renaissance love for man. In addition, the Italian will never say "this is impossible."

S: If you were on a deserted island, would you not only make up your own furniture, but also make it yourself?

- Yes of course. And it would be comfortable furniture. And luxurious too.