First of all, it is worth explaining about creativity. Of course, creative design is not particularly appropriate for business accessories, if by creative we mean prints with skulls or roses, perforation and all that decorative. Business style is still one of the most elegant - simply because it is discreet; its main quality is relevance. But in this restraint, our non-keen times cannot fail to add a pinch of spices. If the briefcase, it is not just plain leather, but with an exotic texture. If the table clock, then in a glass case, with a hypnotically naked mechanism. But what have the imposing meanness? Once I noticed that the owner of one of not only a large but quite famous Italian company own a pink plastic keychain-pokemon attached to a lizard skin folder. To my smile, he replied that it was his children who loved to poke fun at dad. And to remove the Pokemon from the folder dad's spirit is not enough. And the trick is that this is quite consistent with his status - he can afford sentimentality. Besides, he is Italian. And the imposing Italian approach to business style, as you know, is our everything.