Automotive boutique Infiniti, which recently opened in St. Petersburg, is a new concept for the salons of this brand. The project was developed by a famous New York agency. Lippincott Mercer. And Americans understand cars and they know how to make the new models look the most profitable. The interior is organized according to the principle of exhibition space: the entrance area resembles the lobby of a fashionable hotel, the central part of the sales area serves as a lounge area. The decoration used only natural materials-stone, rare wood and satin steel. And the exposition itself is reminiscent of an art installation. Partitions with integrated television screens separate cars from each other, allowing each new model to be studied in and out.

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