Hi-tech, personality cult and 25th frame

Furniture Salon "Arcade" (Moscow) Elena Teacher, Dmitry Teacher Interior of the boutique, built on the delicate balance of today's high-tech and one of the most marginal styles of the past times - Stalinist classicism

Passing the gallery

A photo: Vitaly Nefedov

Text: Elena Maryina

Project author: Elena Teacher, Dmitry Teacher

Magazine: (Specific) 2002

They say that every house, every building has its own special aura, its own character. If we are talking about "Stalinist" houses, then the statement is doubly true. Therefore, any "neoplasm" in this already existing context will have to accept the already existing rules of the game. Something like this happened with the boutique "Arcade", which opened recently in Moscow on Kutuzov Avenue, house 1/7. The creators of this salon of stylish furniture faced a difficult task - to “fit” into the architecture of the house of the “personality cult” era and at the same time preserve their own face and personality. Formal stylistic game begins right from the street - "Arcade" visible from afar. Huge glass windows, relief cobblestone, which lined part of the pavement, clearly distinguish the part of the house in which the salon is located. However, each element of the new design is so carefully thought out and correlated with the "base" - the so-called. Stalinist classics, that any visual contradiction, disharmony is out of the question. The interior of the boutique is built on the same thin balance. One can only wonder at how organic hi-tech, the most relevant “style of the future” today, can be woven into the fabric of one of the most marginal styles of the past. A vivid example of such a symbiosis is the columns that adorn the interior of the Arcade. In order to integrate the columns into the modern interior, they were simply “informed” of the new texture. The walls of silver-steel color are made of powerful reinforced concrete slabs. They, despite their "uncompromising" and "non-contact" structure, create a very neutral, balanced background for capricious designer furniture. On the first floor of the boutique, furniture is presented for "common areas" - mostly "soft" headsets and living room accessories. The second, and in fact, the basement floor exhibits "private" samples (first of all, bedrooms), and it was made, accordingly, in a quieter, intimate range. In each "correct" interior, as well as in any work of art, there must be intrigue - a detail that immediately concentrates the attention of the viewer. In the "Arcade" this role is assigned to the "window", arranged in the floor of the first floor immediately opposite the entrance. Through this glass square, you can see the silhouettes of some exotic flowers (later it turns out that this is bed linen). The bright mysterious picture, like the famous 25th frame, of course, influences the “buying interests”: the visitor will never forget to go down to find out what it really is.