Interview with Oksana Kashenko with the chief editor of InStyle magazine Jurate Gurauskaite in the interior of the 50x50 cafe-restaurant
Passing the galleryPortrait photo: Evgeny Luchin
Interview prepared: Oksana Kashenko
Leading headings: Nina Farizova
Interior photos: Yuri Kriushov
Project author: Tina Kamchatnova, Нина Русских
Magazine: (152)
In the "50x50" much has been done according to the sketches of the authors of the project. “To create a cozy and comfortable atmosphere,” says
Oksana Kashenko: Jurate, you are the head of the Russian edition of the international magazine InStyle. Do you think there are intersection points of fashion and interior design?
Jurate Gurauskaite: Certainly exist. Nothing living can exist by itself. Fashion designers work for a person as an object, but this object still exists in some kind of space interconnected with it. At the beginning of the twentieth century there was a turning point - from conservative long forms in clothes to new forms: shorter, softer dresses came into fashion, without corsets, even later the length became even shorter, and the silhouette was more constructive and more strict. The design of the environment observed the same changes. In place of classicism came art nouveau with smooth lines, and he was replaced by constructivism and
Когда готовится любая фэшн-съемка, непременно просчитывается дизайн пространства. Так же и в фэшн-шоу: когда показывается коллекция, все равно существует некая идея истории моды, дизайна, культуры. Например, на последнем показе Viktor&Rolf (сезон осень/зима-2010/2011) была создана атмосфера техноконструктивизма, хотя ни мебели, ни других предметов интерьера на сцене не было.
OK.: Recent years in the interior is fashionable
Yu.G .: Yes, they are in vogue, but I would rather take it as an olive color to winter. This color - only a little more saturated - often appears in the autumn-winter collections. Because it is warm. And if we talk about summer, then in the summer in fashion bright neon colors in the style
OK.: Do you think it is
Yu.G .: I think no one has influenced anyone. Of course, we all intersect. Everything exists in the same space. There are some basic, unchanging things, there are current current trends in fashion and design. Take the same
OK.: In the design of furniture and interiors the last three years is also relevant ecological style. Designers propagate it.
Yu.G .: With regard to the production of clothing, this trend was actively manifested last summer, when a polite passion for environmentally friendly materials arose. Many Hollywood stars have announced that they are launching their "green" lines of clothing or cosmetics. With regard to furniture, eco-friendly means, most likely, processed manually, and everything that is done by hand is incredibly expensive.
OK.: At the shows we sometimes see the most incredible things, but after all, in their mass, people choose things that are simpler.
Yu.G .: Globally, yes, but still, buying things, people try not only to teach through them, but also to express themselves. This is a natural process. Therefore, there is this industry. Making out the space and buying clothes, each person wants to convey some message, tell something about himself.
OK.: What is your house?
Yu.G .: I have an apartment in a Stalin-era building. I furnished it myself, even before I began to understand styles. Then I mixed different styles as I felt at that time, and that was 10 years ago. Now I would redo everything - clean out the space, clean the excess, all these feminine things, make the interior cooler. I noticed that many people, as they develop, come to the fact that they desire emptiness, simplicity and peace. When I started to make out an apartment, I realized that sooner or later I would be annoyed by the amount of details and trifles. A man in his life is overgrown with a huge amount of things. You can not come from travel and not bring anything with you. So now I'm trying to choose one thing. And all the same, when you bring home even the most beautiful thing and you put it next to other beautiful things, it all looks like a souvenir shop. But the next generation, these processes are already going differently. Young people are more flexible, they travel a lot, are open to the world, live fast, without reference to the past, and they, I think, no longer have this grandmother's thing.
OK.: What hotels do you like?
Yu.G .: Those where the styles are mixed, or completely modern and at the same time comfortable. when during your travels you meet the interior, thanks to which you can learn something and be surprised.
OK.: What is luxury for you?
Yu.G .: Metaphysically luxury is to be yourself. The longer you live, the better you understand that time and communication are also a luxury. But in material terms, luxury is, of course, something that you cannot afford (for the time being), but maybe you really want it. And if you want, as you know, and, most importantly, I am sure of this, then you will definitely have all this!