Erin lauder

Erin Lauder, the heiress of the famous family, founded her own company Aerin in 2012 and, in addition to cosmetics and perfumes, began to produce collections of furniture, light, fabrics and home accessories.

Passing the gallery

Magazine: N1 (211) 2016

Erin Lauder, the heiress of the famous family, founded her own company Aerin in 2012 and, in addition to cosmetics and perfumes, began to produce collections of furniture, light, fabrics and home accessories.

These two worlds — beauty and interior — are in fact not as far apart as they may seem. They are united by ... a modern woman. Each is a talented artist, but she needs “tools” to be beautiful and create beauty around herself. Both Estee Lauder and Erin Lauder gave women, it seems, everything they need for such creativity: revolutionary cosmetics, fashionable clothes, perfumes, furniture, fabrics, accessories for the home. Erin recalls that her legendary grandmother loved her home very much and — more widely — the interior in general. From Este, Erin inherited a love of golden color and unusual ornaments. Even for packing Aerin's toilet water, she used as much as the pattern of the time of Jacob I, the first king of England. Also from childhood — a love for a combination of blue and white, and even for the sea, for flowers (just look at Erin's Instagram — there’s a lot of this beauty there, it's a kind of designer diary). After graduating from university in 1992, the heiress of a loud name came to work at ESTÉE LAUDER, where she held senior positions — both a creative director and a senior vice president. After 20 years, she organized her own company. And it would be just a line in the resume, if she continued to work in the family business, and nothing more. However, Erin managed to make a breakthrough and bring the idea of ​​lifestyle style, as the Lauder family saw it, to its logical conclusion. Luxurious casual — you can define the style of its interior things.

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