The 'techno' generation doesn't mind

youth clothing store "Mogul" (Moscow)

Passing the gallery

A photo: Evgeny Luchin

Text: Nadezhda Serebryakova

Magazine: (31) 1999

As if a magnet attracts teenagers to itself, the techno-industry is gaining momentum. And along with her - youth clothing store "Mogul" (Vetoshny lane, 5/4). Young organisms requiring adrenaline are not content with a soft and calm atmosphere. Give them an exciting intrigue and slightly frightening, catchy aggression. All this was well understood by the authors of the project. The resulting interior is different avant-garde solution with a bias in the techno-industrial design. At the same time, absolutely everything here, including trade equipment, was made by hand. Materials: aluminum, chipboard, rubber, metal, glass. Materials: aluminum, chipboard, rubber, metal, glass. Of particular interest is the design of illuminated ceilings and a metal column with a glass showcase table. And the best evidence of success can be considered a handful of teenagers who gather at the entrance in the morning, even before the store opens.

LEAVE ANSWER