With the support of the Government of Italy and the Institute of Foreign Trade, the patriarchal Italian town with its via Cappuccino, Piazza Dell ’Arco and road signs to Palermo, Sorrento and Milan spread in the country's main department store. Along via Della Moda is the exposition of the leading furniture factories. SELVA, CALLIGARIS, SNAIDERO, CASAMILANO. And on Piazza Delle Auto, on the opening day of the exhibition, the Alfa Romeo Brera premiere show, created by a sketch by Giorgetto Giugiaro and recognized as the most beautiful car in the world at the XXI International Automotive Festival in Paris.