Чук чуининг

The first steps of the new head of the creative policy of the company Donghia

Passing the gallery

Text: Olga Korotkova

A photo: - from the archives of the press services

Magazine: Nya (142) 2009

American interior designer Chuck Chewning has recently become the head of Donghia creative politics.

As soon as Chuck Chjuning became art director of the DONGHIA brand, the American interior press (and in the USA it is a very extensive segment of journalism) began to rustle with reviews, reports from the opening of the updated showroom interiors in New York, Chicago and the new showroom in Paris and just countless news in the spirit that Chuck is a sensation and a great success for the brand.

Such an increased interest in the event is caused by two circumstances at once. First, Chuck’s identity is well known to professionals and a wealthy Hollywood clientele. He has the name, position, reputation of a fashionable decorator, charming man, a genius from Atlanta.

The second circumstance is the charm of the DONGHIA brand itself, the only one of its kind, associated with the name of the founder of the brand - Italian of Italian origin Angelo Dongia. The rise of his fame came in the 70-80s, when such clients as Liza Minelli, Donald Trump, Diana Ross began to turn to Angelo. Just then, interior design gained independent status among modern art types ... Angelo managed to create his own style: this is a modern approach to ideas ar-deko (luxury and respectability). At the same time, it was Dongia who revived interest in ethnics and exotic, bright colors of the 60s. That is, he caught the idea that at the end of the 20th and the beginning of the 21st century he would become a total design style, eclecticism (or fusion). Its furniture includes the Trump Tower in New York and the Plaza Athenee Hotel in Paris, the Taj Palace Hotel in Dubai and the Queen Elisabeth II cruise liner ...

In 2005, the DONGHIA brand was acquired by the famous Venetian brand. RUBELLI. And since last year, the whole creative policy has been entrusted to Chuck Churing. Less than a year later, Chuck opened a showroom in Paris, in the heart of Saint-Germain-des-Prés, directly opposite the showroom. RUBELLI and close to CHRISTIAN LACROIX and YVES SAINT LAUREN boutiques. Half a year before, Chuck struck everyone with the new DONGHIA collection at the Milan exhibition. Si'alon in the spring of 2008.

In September, the brand’s mono-brand showroom will open in Moscow. Chuck personally engaged in interior design, which is recreated from archival photographs of Angelo Dongia and reproduces his corporate identity.

LEAVE ANSWER