The first steps of the new head of the creative policy of the company Donghia
Passing the galleryText: Olga Korotkova
A photo: - from the archives of the press services
Magazine: Nya (142) 2009
As soon as Chuck Chjuning became art director of the DONGHIA brand, the American interior press (and in the USA it is a very extensive segment of journalism) began to rustle with reviews, reports from the opening of the updated showroom interiors in New York, Chicago and the new showroom in Paris and just countless news in the spirit that Chuck is a sensation and a great success for the brand.
Such an increased interest in the event is caused by two circumstances at once. First, Chuck’s identity is well known to professionals and a wealthy Hollywood clientele. He has the name, position, reputation of a fashionable decorator, charming man, a genius from Atlanta.
The second circumstance is the charm of the DONGHIA brand itself, the only one of its kind, associated with the name of the founder of the brand - Italian of Italian origin Angelo Dongia. The rise of his fame came in the 70-80s, when such clients as Liza Minelli, Donald Trump, Diana Ross began to turn to Angelo. Just then, interior design gained independent status among modern art types ... Angelo managed to create his own style: this is a modern approach to ideas
In 2005, the DONGHIA brand was acquired by the famous Venetian brand.
In September, the brand’s mono-brand showroom will open in Moscow. Chuck personally engaged in interior design, which is recreated from archival photographs of Angelo Dongia and reproduces his corporate identity.