Breaking stereotypes: flower shop interior

Flowers and dreams in the interior

Passing the gallery

Text: Olga Vologdina

A photo: Sergey Morgunov

Project author: Irina As

Magazine: №5 (226) 2017

The project of the shop “Flowers and Dreams” (Moscow, Ozerkovsky Lane, 11) is an attempt to break stereotypes and return romanticism and aesthetics inherent in floristics to the space of the flower shop. The interior is an imaginary street of a small town somewhere in the south of France. The floor is lined with white brick tiles and resembles an old pavement.

Murals: artist Andrei Sarabyanov

Murals: artist Andrei Sarabyanov

The space's art objects are the seller’s table in the form of a cart, similar to the one on which peasants brought goods to the city market, and a chandelier stylized as a cage with birds.

A fragment of the chandelier, stylized under the cage with birds

A fragment of the chandelier, stylized under the cage with birds

This pastoral landscape is enlivened by shelves of copper pipes, display cases made of wooden boxes, pallets and coils, a bar counter decorated with awnings, two chairs with a coffee table for visitors - a kind of "outdoor cafe", quite real floral balconies adorning the windows of painted houses , wrought-iron furniture, carved plywood silhouettes of dogs and cats, pigeons and sparrows.

Murals: artist Andrei Sarabyanov

Murals: artist Andrei Sarabyanov

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