Alexandra de Garidel - about her home near Geneva, art, design and modern luxury. Especially for INTERIOR + DESIGN.
By topic: From Africa: a colonial mansion designed by Alexandra de Garidel
“My home is located ten kilometers from Geneva. Not far from the city, but this is a completely different Switzerland: peaceful, quiet, rural. There are few people and many ancient trees. When I bought this apartment, there were already white walls and wooden floors. Honestly, they are not of the best quality and absolutely not to my taste. Nevertheless, I decided to leave them.
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I was fascinated by the task of creating a large-scale installation - such that the walls and the floor somehow miraculously disappeared from view. This was possible thanks to works of art: the project unfolds around art. But it also considers the purpose of space as a place for family life and a channel for positive energy. My philosophy is this: any visible object should be useful, but never - only useful and nothing more. It should be an object that you find beautiful or meaningful, which adds practical and aesthetic value to your life. Being a creative person, I really respect other artists and designers.
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Coco Chanel gave a magnificent definition of luxury: “This is a necessity that starts where the necessary ends”.
My tastes, as a rule, bypass the products of industrial production - I prefer the work of artisans. I tried to choose items that I care about. I thought not so much about how to improve the house, but about how to use it to demonstrate the beautiful art and design objects. The most interesting work I find is white and gold work by Andrea Mastrovito, as well as the tables of Yves Klein - functional things created by the artist ... In my opinion, a house is a success if it is pleasant to live in it. That is, if you feel at ease, you can relax and enjoy the atmosphere, even without knowing what kind of things surround you. The key to such an atmosphere is harmony. To create it, do not do without magic.
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“Modern luxury” is a curious expression. Luxury is a timeless word, and modernity is something that is constantly being updated. Modern interior - one that meets our standards and expectations. At the moment, "standards" include:
1. Minimalism (which is not equivalent to emptiness).
2. Fashionable mix, or eclecticism.
3. Refinement (implies the presence of recognizable design icons).
4. Recently - graphic ornaments, reinterpreting the patterns of the 1950s – 70s.
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Мой личный рецепт современной роскоши — быть на шаг впереди моды и не пренебрегать ни единой деталью, которая могла бы сделать жизнь клиента более комфортной или счастливой. Coco Chanel gave a magnificent definition of luxury: “This is a necessity that starts where the necessary ends”.
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Art for me is food for the mind and a source of inspiration in work. In the interior, in my opinion, it still has to fulfill its main goal: to be an ornament and to improve the overall atmosphere of the house. However, art is never simply decorative, because it carries too many values and values. I would say: art in the house is like the shoes of a man: he will tell a lot about his master!
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When I was younger, my favorite museums were the Orsay Museum in Paris and the Metropolitan in New York. Later, I discovered MoMA. Today I visit private foundations more: Fondation Beyeler in Basel, Fondation Maeght in Saint-Paul-de-Vence, Fondation Mitterrand near Saint-Tropez - my must see. Favorite artist - Marina Abramovich. The modern poetry of her attitude fascinates me. ”
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At first, nothing foretold that Alexandra de Garidel would become a designer. The son of an aristocratic family that owns family locks (hence the prefix "de" in front of the name), Alexandra graduated from the Institute of Political Studies in Aix-en-Provence, and then the London School of Economics. After that, she confidently began her career as a financier. She worked at Deutsche Bank and on Wall Street, but then changed her profession. In 2001 she moved to Geneva, where four years later she opened her own studio, Thébaïde. Today, de Garidel is known as an artist, designer and set designer. Alexandra can freely and artistically combine styles and eras, and most importantly, she knows how to make a luxury house with a relaxing atmosphere and a sense of security. Her clients appreciate this gift.
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