The flagship boutique Stella McCartney is open on 23 Old Bond Street in London. Interior without marble and rare stones, gold and glossy surfaces. Instead, the Stella McCartney design team used coarse concrete and recycled waste paper from the company's offices. The air conditioning system is based on nano-carbon technology.

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The whole house, four floors and 700 sq. M. meters cover women's and men's clothing, accessories, underwear, swimwear, children's line, glasses, perfumery, Adidas x Stella McCartney.

At the lowest level, children can enjoy climbing, and at the highest level, adults can order a meeting to visit the club space: special exhibitions, presentations of capsule collections, opening days.

• Stella McCartney, 23 Old Bond Street.