Naoto Fukasawa (Naoto Fukasawa) has earned the reputation of a designer who inspires companies that produce gadgets, home appliances and lighting. Today Fukasawa 61. He had a strong influence on brands that are considered blue chips in the technology market.
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NAOTO FUKASAWA
Родился в 1956 г. на острове Хонсю. Изучал искусство и 3D-дизайн в Tama Art University. Работал дизайнером в компании Seiko-Epson до 1988 г., потом в Сан- Франциско в компании ID-two в IDEO. В 2003-м открыл бюро Naoto Fukasawa Design. С 2001 г. — консультант компании MUJI. В 2003-м основал бренд plusminuszero (±0). Среди его заказчиков — B&B Italia, Driade, Magis, Artemide, Danese and Boffi, Matsushita Electric Works.
Naoto Fukasawa presented modern design with a culture of super-ascetic life. Everyone who loves the Japanese network MUJI knows his style perfectly. And the real fans, after years, remember with pleasure the matchless CD player in the form of a vintage fan.
Collection Yukar, Conde House. Diz. Naoto Fukasawa. Things should be simple. They should not frighten people with excessive complexity, it is bad if a chair or sofa offends you with confusion of functions or an arrogant form. It is no coincidence that Fukasawa is constantly thinking about how to “remove himself” from the project. In his book Outline of Design, he recalls that an object in any case bears the imprint of the designer's reflection, because he makes decisions and makes a choice. Any additional expression of the individuality of the author is redundant, leading to mannerism and a distorted understanding of what is good and what is bad in design.
Кровать, колл. Papilio, B&B Italia. Стальные профили, обивка: кожа или ткань. It was Naoto Fukasawa who succeeded in introducing the haptic branding technique to marketers and producers — the point of this approach is that the visual perception of the subject is only part of our perception. Using the item every day, we get used to its shape, weight, texture, fingers remember the bends of consoles and mice, coffee pots and cups, we not only see, but we test brands, and this must be taken into account when creating new collections and promoting them on the market .
Low table KoishI, Driade. Colored fiberglass. 4 color options, "gray asphalt", white, blue, orange. 
Table Drawn, Glas Italia. 19 mm thick tempered glass. The key Fukasawa considers the principle without thought. Learning to design “without thought” means more observing people's unconscious reactions than listening to their statements. That is what he teaches, traveling around the world with the author's master classes.
Table lamp Demetra, Artemide. На его стиль смотрят передовые американские производители техники. Intel, Hewlett-Packard (HPQ) и, конечно, Apple. Наото Фукасава — обладатель бессчетного числа премий, в том числе американской IDEA Gold Award, немецкой if Gold Award, британской D&AD Gold Award. Преподает в двух японских университетах. А несколько лет назад стал директором первого в Японии музея дизайна 21_21 Design Sight.
At the Design Week in Milan in 2017, he showed the Hiroshima collection (wooden chairs), developed jointly with Jasper Morrison for Maruni and the flawless in concept and beauty installation Unveil for Geoluxe.
