The WGSN Trend Forecasting Service has identified the dominant color for 2020. They became a pastel shade of green, called Neo-mint. It is this menthol flavor that will soon dominate the world of fashion and interiors.

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According to the forecast, Neo Mint is a “new pink”, gender-neutral color with “oxygen-rich, fresh tone that combines science and technology with nature”.

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Activities scheduled for 2020, including the completion of the construction of the world's tallest building in Saudi Arabia and the beginning of the NASA mission on Mars, helped define the Neo Mint as a shade at dawn of the next decade. The color was chosen by the WGSN team after extensive research, including an assortment of fashionable online stores and social networks.

Color trends have a trickle-down effect. What can be seen on the stands during the Salone del Mobile in Milan or on the catwalks during the global fashion weeks may not be on the streets for a couple more years.

In the spring-summer of 2020, menthol will appear along with a shade of cassis, derived from the mixing of pink and purple tones and together with a shade of melon, which is described as a milky, muted tone, the so-called soft yellow.