Nendo and the shiite in tokyo

NENDO Bureau exists since 2002. Founder of Oki Sato (Oki Sato). Branches are located in Milan and Singapore. Customers include Cartier, Baccarat, Moroso, De Padova, Guzzini, Oluce, Puma, Lexus, Coca-Cola, Camper.

Japanese designers studio Nendo, led by Oki Sato (Oki Sato) updated the floors of women's clothing and hats in the Seibu shopping center in Shibuya - the area of ​​fashionistas and the intense nightlife of Tokyo.

Nendo studio has already reformed in the European spirit the next section of the department store - in monochrome, metal and minimalism. The new project, on the contrary, is filled with rhythm and color in the spirit of traveling circus tent. Compartments with collections of clothes resemble cabins, the accessories department is surrounded by black and white balls. Color contrasts can be found in lamps, mirrors and other elements. For the walls and ceilings selected a bright turquoise hue. Everyone is accustomed to seeing hats lying flat in rows on the shelves. Studio Nendo decided to break the stereotypes by presenting them with umbrellas floating through the air. On this floor, the zigzags disappear, giving way to oval lines, cylinders and roundness.

Zigzags and contrasts from the designers of the studio Nendo. Zigzags and contrasts from the designers of the studio Nendo. The pattern of the floor, according to Oki Sato, should create additional dynamics.

On the floor of the “hats”, zigzags are replaced by ovals and soft contours.

"Cloud hats" in the store Seibu Shibuya.

Each headpiece is displayed on a separate stand.

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