The main trend today is the process of customization associated with the introduction of the millenial generation into their rights. The pursuit of diversity and individual needs is the essence of customization. Read the main trend - no trends.
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Arguments about fashion in the 70s or 60s, a radical design or mid century modern, talk about the predominance of a particular color / material seem to be only partially relevant against this background. Much more important is the fact that Salone del Mobile.Milano in 2018 made a manifesto for the first time in its long history.
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Among other ideas, it pays attention to a call to consume more wisely, and during production it is more responsible to treat environmental issues and the materials from which new products are created.
Author of more than 500 articles on modern design, furniture trends and specialized exhibitions.
none " />Проект Nothing new! Interestingly, this year the companies prepared their “answer” in support of this manifesto. So the Dutch company Lensvelt brought to Milan the exhibition, which was called Nothing new! In a press release, it is reported that Lensvelt does not create new tables and chairs on the occasion of the next furniture salon, because the world does not need another extra chair. The prerequisite for the creation of a new item can only be dissatisfaction with existing objects, the modernization of the model, or the introduction of more efficient production technologies, the use of more environmentally friendly materials.
The company Lansvelt bought the tables and chairs, own production, used, and one of the best stylists of our time Maarten Sprite combined them with the kinetic sculptures of Herbie Hancock and Jim Whiting.
The American company Emeco ordered Jasper Morrison not a new chair, but an improvement to the already created from recycled aluminum. As a result, 1 Inch Reclaimed from a new material, 90% consisting of industrial waste (75% polypropylene waste and 15% sawdust) was introduced.
For several years now, plastic furniture manufacturer Magis has been demonstrating furniture made of metal (this year the collections have been replenished with storage systems by Konstantin Grcic). The company Kartell, all the furniture of which is made, though from the most environmentally-responsible, but still plastic, this year shocked everyone with new products - the chairs and chairs of Woody Philippe Starck, made of wood, with a plastic seat and frame.
The fact that three years ago sounded like lonely statements, insisting that it was time to stop creating NEW for the sake of NEW (a letter from Hella Jongerius and design theorist Louise Schoenberg Beyond the New: a search for ideals in design) .
So, the entire Ventura project gathered designers and design schools under its banner, whose work was devoted to the study of new technologies, renewable resources, the improvement of equipment and technologies in the field of health care, and the creation and use of new eco-friendly materials. The Waste no more project of the fashionable American brand Eileen Fisher, co-curated by Lee Edelkort, can be added to the same series: highly artistic textiles from recycled and reused materials.
Another Vegan design - or the art of reduction show, prepared by Maria Cristina Didero, presented the works of Eretz Nevi Pan, created from Dead Sea salt crystals. The question posed by the authors: we can not talk about eco-friendly design, not paying attention to the barbaric use of materials of animal origin in the manufacture of furniture.
Andrea Caputo and Anniina Koivu supervised the U-Joint exhibition, which was completely encyclopedic in its content. It demonstrated hundreds of connecting assemblies and hinges made from various materials, famous (the Burulleka brothers, Martino Gamper, Jasper Morrison) and nameless designers, builders, engineers and artisans. Many designers continue to develop more and more new types of connecting elements to improve the products of the past.
Perhaps the era in which common sense prevailed over irresponsible consumption has already arrived. Just noticed it until all.
