Each season brings renewal into our lives. The changes do not bypass the wedding decor: this area also has its own fashion and new trends are constantly emerging. Lidia Simonova, head of LID’S EVENTHOUSE, an expert in the field of event decor, talks about the main trends.
By theme: Paola Navone: o trends in / out of society with Gervasoni
“New trends help express oneself and create the right atmosphere. The best option is to take trends into account, but do not put them at the forefront. After all, the wedding is done primarily for the bride and groom - this is their holiday.
High tech One of the strongest trends that emerged several years ago is the complexity of the decor. In its mainstream - the use of high technology. Static goes away, movement, change, play of light come. Premium weddings are not without dynamic and light-dynamic objects. In a fashionable design, fountains, streams, flowers may bloom, branches may rustle unexpectedly. It is interesting to note that, being technically complex, visually similar objects do not look massive and do not make the decor heavier. The main thing is to be able to competently integrate them into the general interior of the room and achieve a harmonious combination with all other design elements.
During the Wedding Elements, the most ambitious show of the wedding industry, the team LID’S EVENTHOUSE created light-dynamic flowers. They made a strong impression even on the DesignLab Experience specialists - leaders in wedding decoration, who design events for sheikhs and international stars.
Complex floristics The complexity of the decor and touched the floral component. Increasingly, customers want to impress guests, media and subscribers on Instagram not with quantity, but with quality - a multi-component floristic composition, art objects from flowers and plants. Daniel Ost, who creates large-scale sculptures from flowers, is recognized as a world scale in this direction.
Aristocratic The audience has become more sophisticated. The “merchant approach” to the décor with its noisy, pompousness and props is passing In fashion aristocracy, sophistication, elegance. This decor allows you to demonstrate not only status, but also style. And this necessarily implies that the decorator has impeccable taste and sense of proportion. Important clarification: the refined decor is not necessarily minimalist. It can be luxurious.
Non-standard sites Another trend that is gaining momentum. Couples refuse restaurants and yachts in favor of unusual architecture: old factories, bunkers and unfinished buildings. Such places can be excellent scenery. However, wherever the event is held, it should be comfortable for all participants. This means that it is necessary to equip hygienic toilets and comfortable changing rooms, create a dressing room and a separate outlet for musicians. And, of course, be sure to clean, properly located room for the kitchen. Therefore, weddings in extravagant interiors can only be successful when customers are willing to spend enough money to adapt them.
Related Color 2017: PANTONE 15-0343 Greenery
Greenery Above, we talked about trends that have been relevant for several years. In addition to them in the wedding decor, there are short-term trends. So, this season it is fashionable to use lime color, which symbolizes youth, vitality, freshness. The trend was promoted by the fact that the Pantone institute called the light green shade of Greenery 2017.
La-La Lend Каждый сезон появляются фильмы, которые становятся источником вдохновения для организаторов свадеб и других мероприятий. В стилистике того или иного кино подбираются музыка, наряды и, конечно, декор — именно он играет ключевую роль при организации тематических свадеб, помогает создать нужную атмосферу, подарить гостям эмоции. Тренд этого сезона— свадьбы в стиле мюзикла «La-La Lend».
Lidia Simonova, Head of LID’S EVENTHOUSE, is one of the largest experts in the field of event decor. Her company specializes in the design of weddings, secular and corporate celebrations VIP-level, as well as the largest mall. Lydia's clients include Alexander Ovechkin, Natalya Vodyanova, Yana Rudkovskaya and Evgeny Plushenko, leading event and wedding agencies, the largest glossy publications.
