British minimalist industrial designer Jasper Morrison created glasses for the Japanese brand J! NS. The collection was named New Normal, and individual copies are called Wellington, Boston, Square, and Icon.

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“It's actually quite difficult to design Ultimate Basic,” says Jasper Morrison. - A design that has at the same time such qualities as convenience, ease of use and beauty. I began by studying the shape of the glasses. I reviewed carefully the glasses I usually wear in England, I reviewed magazines, looking for images of people with beautiful glasses. I looked at the proportions and sizes, repeatedly comparing different examples ...

I have never done glasses before, and a fresh topic for a designer is always pleasant and exciting with particular force. In glasses, even a difference of 0.1 millimeter can significantly affect the expression of the face. I like this accuracy, it reminds me of the design of cutlery, over which I enjoyed working. ”