The Swiss furniture brand Vitra is a traditional participant in Milan Design Week. The company promotes modern design, honors the modernist heritage of the twentieth century and positions itself as an optimizer of public and private interiors.
This year Vitra presented a large-scale installation “The Color Machine” in Milan, performed by one of the most original women designers Hella Jongerius in collaboration with the Dutch Bass and Miller van Tol. “Color Machine” - a palette of colors and fabrics from the Vitra’s Color and Material Library. “The concept is based on four natural elements: red, fiery, green and dark,” says Jongerius. A library is a living organism in which there are no static colors and everything changes extremely quickly. ”
Four spinning tops on the floor symbolize four contrasting color palettes: from bright red to earthy gray. There are nine colored wheels suspended from the ceiling, made up of Vitra furniture parts, including the twentieth century hits: the base of the table, designed by French modernist Jean Prouvé, and the chair by the Americans Charles and Ray Imz.
A breathtaking spectacle is the result of Hella Jongerius and Vitra's many years of collaboration. The goal is not only to demonstrate the latest achievements of the company, but also to show scientific and practical developments in the field of design and its adaptation to modern interiors. “This is a universal system with which you can easily create a new environment and space for offices, private houses and public spaces,” says the chief designer of the brand, Eckart Mace, about the installation. The installation is located in CasaVitra, a special company space on Pietro Maroncelli Street, in the Corso Como area.
General view of the installation “Color wheel” in CasaVitra. 
Hella Jongerius spread out on the floor 4 giant tops, which represent the color palette of the brand Vitra. 
Huge wheels under the ceiling are made up of Vitra furniture parts. 
On the second floor of the pavilion СasaVitra there is a lounge decorated with items from the Vitra Home Collection. 
Option design of the public area from Vitra. 
Vitra furniture is a bright accent in any interior. 
Collection of upholstered furniture Vitra Home Collection. 
Vitra furniture solution for beauty salons. 
In addition to furniture, Vitra offers a wide selection of accessories for the home. 
Yongerius demonstrates the entire palette of colors and materials brand Vitra. Since 2007, Jongerius is art director of the Vitra brand and is responsible for his core concepts. In addition, she is successfully developing her own objects for Vitra. In 2005, Jongerius creates the Polder sofa - the perfect combination of the simplest geometric volumes. In 2013, the designer develops the Sphere Table for Vitra, the idea of which originated during a major restoration project of the UN headquarters in New York, in which Yongerius actively participated.
The book by Hella Jogherius "I do not have a favorite color." Within the framework of the design week, a new book by H. Jogherius “I have no favorite color” was presented. In a book published by the Berlin Gestalten Verlag, Hella Jongerius summarized the many color experiments she did when she began working with Vitra, particularly her work on Vitra’s Color and Material Library. As well as the color theories of Vitra contributing designers, including Jean Prouvé and Werner Panton, brothers Erwan and Ronan Burullek, Jasper Morrison. They were illustrated by artist Michel Eugene Chevrey.
