Italian fashion brand Etro celebrates its anniversary. On May 17, the ETRO project will open in Moscow. 50. The exhibition on its fiftieth anniversary, which will be on tour throughout the year in different countries, will be seen first by the Russian admirers of the brand.

In 2018, the Etro brand opened Home Interiors in collaboration with the Jumbo Group.

The exhibition project in Petrovsky Passage will show the world of Etro widely and diversely. The anniversary of the brand and the 20th anniversary of its presence in Russia became the topic of an interactive show. Nature, Art, Color, Game, Travel will appear as interactive pavilions.

Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection. Etro. Spring-Summer 2018 collection.

The company was founded in 1968 by fashion designer Gerolamo (Jimmo) Etro. The brand gained popularity due to its trademark design: paisley. The design of the Etro collections reflects the passion for wandering and the study of history, a curious attention to different cultures and luxurious materials.

Kin Etro has been a creative director since 1990, Veronica Etro is the author of the Etro women’s line, Ippolito Etro is the finance director and Jacopo Etro, the director of the Home Collection and managing textile production.

The leitmotif of many collections was the theme of East meets West, a combination of Oriental and European traditions, established practices and modernity.

Etro. Spring-Summer 2018 collection.

The creative director of the Etro women's line, Veronica Etro, and the head of Etro Casa, Jacopo Etro, will attend the opening day of the exhibition in Moscow. The next major exhibition, Etro 50th Anniversary, will open in September at the Milan Museum of Contemporary Culture MUDEC.