The Cersaie exhibition is called the High Ceramic Fashion Week not only because of the large number of premieres that shape the trends for the year ahead. Also in focus - author pavilions, which are often designed by professionals with a global reputation.

Related: Cersaie 2017: Exhibition Program in Bologna

Today, companies attract eminent authors not only to create new collections, but also to develop exhibition stands. This is a kind of visiting branches of showrooms, broadcasting the brand's style and serving as a harmonious frame for new products, therefore, they are trusted by leading architects and designers to design them.

Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Stand Bisazza at the exhibition Cersaie 2016. Architect and designer Carlo Dal Bianco.

So, at Cersaie 2016, the stand of trendsetter Bisazza was designed by Italian architect and designer Carlo Dal Bianco (Carlo Dal Bianco), who designed the brand's headquarters and a dozen of its showrooms around the world. He took the images of French gardens as a base by placing “trellis” slats on the outer walls. The doors were decorated with a relief pattern resembling wrought-iron gates. Inside, each room is highlighted in a separate color, which is considered the optimal background for new collections of mosaics, wooden parquet and cement tiles created by authors such as Ferruccio Laviani, Alessandro Mendini, Kiki van Eijk, Edward van Vliet, Studio Job.

The novelties of the Porcelanosa Grupo concern in 2016 could be seen on two stands: the Porcelanosa Grupo and Premium. Of particular interest was the second - with a new collection for the bathroom Vitae by Zaha Hadid (Zaha Hadid) and the Tono ruler, designed by architect Norman Foster and his bureau Foster + Partners. The pavilion was designed by architect Ramón Esteve, also the author of the premium collection. He divided the stand area into three separate spaces, made in various neutral shades.

Related: Zaha Hadid Architects: Zaha Hadid's name in five collections for home and body

Stend Porcelanosa Grupo at Cersaie 2016. Stend Porcelanosa Grupo at Cersaie 2016. Vitae collection for Noken, Zaha Hadid Design. The stand of Porcelanosa Grupo at Cersaie 2016. Stend Porcelanosa Grupo at Cersaie 2016. The stands of the Porcelanosa Grupo at the Cersaie 2016 exhibition.

Ariostea, an Italian producer of porcelain stoneware, invited the architect Marco Porpora to work on the exhibition booth. He created a maze full of air and light, the walls of which were composed of product samples. From above the pavilion was covered with a “web” roof.

Stand Ariostea at the exhibition Cersaie 2016. Stand Ariostea at the exhibition Cersaie 2016. Stand Ariostea at the exhibition Cersaie 2016. Stand Ariostea at the exhibition Cersaie 2016. Stand Ariostea at the exhibition Cersaie 2016.

The Cersaie exhibition will be held from 25 to 29 September 2017 in Bologna, Italy.

Unicom booth at Cersaie 2016. Stand Ceramiche Piemme at Cersaie. Atlas Concorde booth at Cersaie 2016. The Ceramiche Refin stand at Cersaie 2016. Stand Del Conca at the exhibition Cersaie 2016.