William sawaya about soft design

"Mixing objects from different designers is the future of upholstered furniture ... Well, if we talk about the features of the things themselves, here, perhaps, there is a movement towards greater manufacturability and comfort."

Passing the gallery

Interview prepared: Dilara Muradova

Magazine: (70)

Архитектор, дизайнер и совладелец компании SAWAYA&MORONI William Sawaya известен безупречным вкусом. Проекты, реализованные SAWAYA&MORONI, приобретают статус культовых, а их авторы - мировую известность. По просьбе журнала SALON-interior William Sawaya ответил на вопросы о современных тенденциях в дизайне мягкой мебелиSALON: Please name the items that, in your opinion, are iconic in modern design of upholstered furniture. William Sawaya: For me, there are no iconic items. The sign in modern design of upholstered furniture is the volume, comfort and maximum convenience for a person, while I consider the similarity of many models to be a negative trend. That is why last year the sofa Zaha Hadid (Zaha Hadid) was for me a bright revelation. This is a non-standard approach to the process of creating a sofa - something new, the quintessence of life.S: If you had the task to make a project of a modern living room, what designers would you invite and how would it look? - I would invite William Sawaya. I would make this living room very simple: elegant, logical, comfortable and rational. The fact is that each designer, becoming more mature, is able to give up the superfluous - many elements that make it difficult to see the essence.S: How would you define the style of modern upholstered furniture? - I am against classification and division into any styles. Every time I am convinced that it is impossible to classify beauty. Beautiful things are always beautiful, although absolute beauty, in my opinion, does not exist.S: I would like to know your opinion about the future of "soft" design. - По моему мнению, люди все меньше и меньше выбирают для своего дома сеты от одного производителя или от одного дизайнера, предпочитая комбинировать отдельные предметы. Смешение предметов от разных дизайнеров - это и есть будущее мягкой мебели. С момента основания компании SAWAYA&MORONI такой подход является нашей философией, и я рад, что в этом смысле мы очень точно предугадали будущее. Ну а если говорить об особенностях самих вещей, то здесь, пожалуй, имеет место движение в сторону большей технологичности и комфорта.

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