Can a company that offers its customers ready-made interiors from famous designers achieve a significant competitive advantage? According to Igor Bogomolny, Director General of Trump SoHo in Eastern Europe, the project will be successful if two conditions are met: the uniqueness of the location and the right choice of architect. Roman Kuryshev, head of the promotion department of the KOPERNIK GROUP, believes that in our country, customers are not yet ready to buy apartments with a finished interior. Alexander Dyachenko from WELHOME and Olga Kosenkova from the New Quality company talked about why consulting is needed in the real estate market, and how the concepts of successful projects are created.