interior of a shoe store in Moscow Maxim Sorokov, Vladimir Oparin

Passing the gallery

Architect: Maxim Sorokov

Designer: Vladimir Oparin

Painter: Andrey Kryukov

Magazine: N4 (27) 1999

Young people who are ready to buy fashionable shoes will like this boutique. Everything has been done here to get into the familiar "cosmic" atmosphere of a disco or night club. Three robots (in the past - ordinary mannequins) with televisions instead of heads meet the incoming. Faces are changing on the screens - people, statues, cute animal faces appear - choose, they say, who is more pleasant for you to see as a consultant. And here is a spaceship, proudly flying to the sounds of specially selected music. Black panels with halogen bulbs mimic the night sky, and a system of mirrors allows you to give a narrow long room for the wide and wide open. This space game is conducted “to the last”: not only the sign of the shopping center and billboards on the street, but also the advertising unit at the Semenovskaya metro station are kept in the same style.