store "Die Jeans" in St. Petersburg Dmitry Smirnov, Maria Churilina

Passing the gallery

Text: Nadezhda Serebryakova

A photo: George Shablovsky

Architect: Dmitry Smirnov, Maria Churilina

Magazine: (42)

“I wanted to create an interior that looked like a good toy that I wanted to turn in my hands, examine and return to it again,” say the architects about their object, the store “Dee Jeans” (St. Petersburg, Nevsky Prospect ., d. 11). The customer wanted to have as much functional sales area as possible, and at the same time make it emotional. Therefore, it was decided to arrange three rooms in different styles. At the finishing stage, the architects faced some difficulties: they had to develop independently systems for assembling wooden columns, metal, custom-made, and glass island equipment, wooden flooring. "We tried to carry out as original as possible all the details and designs of the interior," and here there is a huge amount of them. As a result, the space turned out to be very complex, but memorable and characterizing its owners, customers and, of course, the creators as people who are energetic, dynamic and keeping up with the times.