The legend of world design Paola Navone visited Moscow and gave a number of press conferences and workshops

Passing the gallery

Text: Natalya Sedyakina

Magazine: N11 (56) 2001

Among italian designers Паола Навоне has, perhaps, the most impressive list of achievements. In the mid 80s Паола Навоне - консультант UNIDO (ООН, департамент промышленного развития) и Международного Банка по продвижению продуктов на рынке Юго-Восточной Азии. В 1984 году она получает премию Award на фестивале дизайна в Осаке. В 1999 году - Prix d'excellence ("приз совершенства") от журнала Marie Claire. В 2000 году журнал Architektur&Wohnen выбирает ее дизайнером года. За почти тридцатилетний "стаж" работы в пространстве мирового дизайна Паола работала на такие престижные марки, как DRIADE, ALESSI, GERVASONI, KNOLL, WORLD, CASAMILANO, ARCADE, HORIZONS. Paola is considered the founder of ethnic design. In Moscow, press conferences with the participation of Paola were held in the gallery-ree ART OF LIVING on Bolshaya Yakimanka, d. 12, and in the gallery "Paola" on ul. Big Kamenshchiki, d. 15. Paola conducted an extensive workshop with comments on almost all of her works at the International School of Design at Nakhimov Prospekt 47. The most interesting arguments of the famous designer are given below. “Italian design in the 1980s was very correct and strict. In a nutshell, it can be described as a“ black leather sofa with a steel structure. ”I then had the idea to develop furniture design with the approach that is commonly used in clothing design. Namely: every year to create a whole collection, not just one sofa and one armchair. And my thought was to change the style of the collection every year ... I’m against when a thing is designed and made like a museum piece. I don’t less resist when the designer tries to express himself in his own thing. I believe that this is the exact opposite of the creative process. If the creator comes up with something and realizes himself in his work, then in this case it is very easy to recognize. For example, to recognize me in my things problematic ... First of all, I strive to maintain the concept.The form can be changed in the process of cooperation with the factory, but the concept is by no means ... Very often, when I come to the factories to my clients, they tell me that I am a major specialist on trash bins. I always rummage in what they throw away. Because very often a professional in a particular area is not able to appreciate some extraordinary trifles, to take a fresh look at them. Look "zamylen" what is called. And I can ... Furniture project, developed by me for CASAMILANO, is the whole stage of my creativity. I wanted to do things in the style of sensual minimalism, and I think it was possible. I especially love furniture, whose façade is finely ribbed, like skirts from the collection of Isse Miyake ... As for my collaboration with the factory GERVASONIThe backstory is simple. Four years ago, the owners of the company asked me to come up with a new concept for them. I was attracted by the fact that the factory is over a hundred years old, which means that the tradition of weaving from natural materials has been preserved in production. In Italy, she is now practically dead: firstly, because of the high cost of manual labor, and secondly, very few resources remain, that is, the actual materials. We started cooperation, deciding that we will develop products with a new image, while maintaining the idea of ​​weaving and commitment to natural materials. "Now, being a full-time designer of the factory GERVASONIPaola is also the main designer of the home collection. ARMANI CASA, the appearance of which is now looking forward to the whole world.