National treasures

How to explain the charm of Italian design? How do the Italians manage to remain loyal to the age-old artisan traditions? And why from year to year are Italian factories heading the rating of the strongest in the global interior industry? The trip to the factories of northern Italy, organized by W.W.T.S., helped find the answers to these questions.

Magazine: Nha (197) 2014

How to explain the charm of Italian design? How do the Italians manage to remain loyal to the age-old artisan traditions? And why from year to year are Italian factories heading the rating of the strongest in the global interior industry? The trip to the factories of northern Italy, organized by W.W.T.S., helped find the answers to these questions.

The Altreforme company produces designer aluminum items in the same factory workshops as the buildings of famous cars.

The plant with gigantic presses for stamping automotive parts belongs to FontanaGroup and for many years has been manufacturing cases for the Ferrari group. Valentin Fontana, the daughter of the head of the company, invented the use of this production to create designer furniture — the ALTREFORME brand appeared. Aluminum allows you to make objects extravagant forms, and the use of bright enamels and bold color combinations puts furniture and accessories on a par with art objects.

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2013 Modern Luxury Living Room New magazine is now available!

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