Artdirector MISURA EMME talks about the new collection of the company

Passing the gallery

Interview prepared: Oksana Kashenko

Magazine: N10 (88) 2004

Architect Мауро Липпарини collaborates with many companies. He designs stadiums, hotels and business centers, residential buildings, showrooms and offices. And furniture and accessories. At MISURA EMME, he is an art director. Although, in fact, deals with all issues: from the figure to the technology of implementation and economic benefits. But the most important thing is that he sets the style. By which everyone will immediately recognize the warm and friendly atmosphere from MISURA EMME. We asked Mauro about the new collection of the company.SALON: It seems to me that earlier MISURA EMME did not have such a large number of floral motifs, everything was somehow stricter. - You are right, we tried to go in a new way. At the same time, I want to keep the general direction of our company's design in the form in which it was, our corporate "clean design" remains unchanged. Have you noticed the perforated metal parts with floral decoration? But look at what is behind them: in general, we are still talking about strict tables, cabinets and shelves, clean lines ... Just now the design has acquired a different sound. Only due to the color, texture and pattern. By the way, a few years ago we began to copy precisely because of these clean simple lines that we manage to make also soft. We call this style techno-romanticism, it has both technological accuracy, and metallic coldness, and decorativeness. This year the main color combinations of our collection are pink / gray and black / white. This is a very sensual range with warm textures, matte surfaces, and a more graphic, fashionable range, with wardrobes upholstered in synthetic leather, and a lot of lacquered objects. Although the drawings are almost the same elements, but they look different. One of our main achievements is that each item from MISURA EMME can be implemented in almost any environment. The main idea of ​​our design is to touch the heart of each person, to give his desire to create a truly homely atmosphere. Yes, furniture design is very important, they pay attention to it. We create an exclusive style. But the furniture should not be more important than those who are in the apartment. Guided by these simple principles, we manage to do things that help to arrange a relaxed friendly atmosphere in the house. Our life is too hard right now. And I think when you return home, the only thing you want is to feel good and comfortable.S: Tell us about the line of accessories, no one except your company produces both furniture and accessories at such a high level. - The decor of any house consists of layers. Each generation contributes something of its own. Naturally, there are more layers in an “adult” house than in a “young” one. Recently, it occurred to me to combine together in design, on the one hand, many cultures, and on the other - many different materials. Have you already noticed these our games with brilliant and non-shiny, transparent and opaque materials, hard and soft materials ... I believe in a global project, when everything is subject to one idea: from vases and pillows to wardrobes.